Marketing With Video Archives - New Image Media Inc., Video Production Cleveland https://newimagemedia.com/category/blog/marketing-with-video/ Video Production Cleveland Ohio • Video • Animation • Graphics • Photography Thu, 30 Apr 2026 13:44:27 +0000 en-US hourly 1 Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials https://newimagemedia.com/blog/real-stories-stronger-proof-5-ways-to-capture-better-testimonials/?utm_source=rss&utm_medium=rss&utm_campaign=real-stories-stronger-proof-5-ways-to-capture-better-testimonials Wed, 29 Apr 2026 18:45:08 +0000 https://newimagemedia.com/?p=7149 Trust Is Built Through Real Stories People trust people. Before someone hires you, donates to you, or buys from you, they want proof that others had a good experience. That’s where testimonials matter. But the best testimonials don’t always come from asking a client to “say something nice.” They often come from creating the [...]

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Trust Is Built Through Real Stories

People trust people. Before someone hires you, donates to you, or buys from you, they want proof that others had a good experience. That’s where testimonials matter. But the best testimonials don’t always come from asking a client to “say something nice.” They often come from creating the right opportunity to capture authentic feedback.

Here are five ways organizations can gather stronger, more useful testimonials, and turn them into content that keeps working long after it’s recorded.

1. Virtual Testimonial Interviews

Not every client or customer has time to schedule a formal video shoot or record something on their own. A simple remote conversation can remove a lot of that pressure.

It can be a fast, low-lift way to capture honest feedback while making it easier on the person sharing their story. For many organizations, that can lead to more participation and more authentic responses.

The bigger idea is this: testimonials do not have to be complicated to be valuable.

With professional editing, a simple recording can become a powerful brand promotion, success story, or milestone piece. Sometimes the easier you make it for the speaker, the better the story you get.

And once captured, those conversations can support video content, social clips, case studies, and other marketing assets.

2. Live Event Interviews

If you’re already hosting an event, you already have built-in testimonial opportunities.

Conferences, fundraisers, open houses, training sessions, and client appreciation events can all be ideal places to capture quick reactions while energy is high.

Short on-camera comments from attendees often feel spontaneous and credible because they are. They can help prospects understand the value of your event through real participant voices, while also creating content you can use to promote future events, support sponsorship efforts, and reinforce your brand.

It’s also a smart way to get more value from event coverage by turning one shoot into both event content and authentic testimonial content. In many cases, these quick interviews can become just as valuable as the event footage itself.

3. Multi-Testimonial Compilations

One testimonial can be useful. A collection of testimonials can become a content engine.

Consider scheduling a dedicated testimonial day where multiple clients, partners, or stakeholders are interviewed. From a production standpoint, this is a smart way to create months of promotional content from a single planned shoot.

With the right planning, one shoot can be edited into multiple pieces organized around themes like results, client experience, challenges solved, or why people choose to work with you. Instead of one testimonial video, you may come away with a library of content that supports brand promotion, sales, and ongoing marketing.

Hearing recurring themes across multiple voices can strengthen credibility and help prospects build confidence. Sometimes the opportunity is not just capturing one great story. It’s capturing several and letting the patterns tell the story.

4. Strategic Interviews

Testimonials don’t always have to come from customers. Sometimes partners, collaborators, stakeholders, or internal teams can speak to the experience of working together. That can add another layer of credibility while broadening the kinds of stories you can tell.

Think:

  • Project partners talking about collaboration
  • Vendors discussing long-term relationships
  • Team members sharing client success outcomes
  • Stakeholders reflecting on impact

There’s also value in remembering testimonials do not always have to be off the cuff. Thoughtful prep can help you get more out of company interviews while still keeping the message authentic.

That may mean identifying the right employee to speak to the right topic, shaping interviews around themes, or making room for leadership perspectives that communicate transparency and trust.

An honest, direct message from an owner or CEO can go a long way, especially when the goal is not just endorsement, but showing values, accountability, and credibility.

5. Transformation Stories

Testimonials don’t have to sound like praise to be persuasive. Some of the strongest stories are about change. Instead of asking people to say why you’re great or why they like working with you, focus on what has evolved over time.

That could include:

  • Employee growth and career journeys
  • Long-term or generational client relationships
  • Brand history and milestone stories
  • Before-and-after transformations
  • Stories of impact over time

These kinds of testimonials often feel richer because they reveal progress, trust, and lived experience. They can also lead to content organized around themes like legacy, culture, loyalty, innovation, or growth. Because transformation stories tend to be more narrative-driven, they often have value beyond testimonial use, supporting brand storytelling, recruiting, fundraising, and promotional content.

Real Stories Have Long-Term Value

The common thread in all five approaches is this: strong testimonials are not just about gathering praise. They are about capturing proof in ways that feel authentic, useful, and believable.

Whether it comes through a virtual interview, live event reactions, a multi-testimonial series, a thoughtful leadership message, or a transformation story, the goal is the same—help people see the value of what you do through real voices and real experiences.

When done well, testimonials can do far more than support a single campaign. They can build trust, reduce hesitation, strengthen credibility, and create content that supports marketing, sales, recruiting, fundraising, and brand storytelling over time.

The opportunity is not just to collect a quote. It’s to turn real experiences into content that keeps working.

How New Image Media Can Help

You may already have the stories. The right production approach helps turn them into testimonial content people trust and content that keeps working across channels.

Ready to turn those ideas into polished testimonial videos? Let’s talk.

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Spring Cleaning Your Content: How to Refresh What You Already Have https://newimagemedia.com/blog/spring-refresh2026/?utm_source=rss&utm_medium=rss&utm_campaign=spring-refresh2026 Thu, 02 Apr 2026 16:00:16 +0000 https://newimagemedia.com/?p=7129 Spring is a natural time to take a step back and clean things up. Your content is no different. If your videos, photos, or branding feel a little outdated, it doesn’t mean you need to start from scratch. In most cases, you already have what you need—it just needs a refresh. The good news? [...]

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Spring is a natural time to take a step back and clean things up. Your content is no different.

If your videos, photos, or branding feel a little outdated, it doesn’t mean you need to start from scratch. In most cases, you already have what you need—it just needs a refresh.

The good news? A full reshoot isn’t always the answer.

The Hidden Value in What You Already Have

Most businesses are sitting on more content than they realize.

That brand video from last year, customer interviews, webinar, behind-the-scenes footage, or extra B-roll all adds up. While it may have been created for one purpose, it can be repurposed in dozens of ways. A single shoot can fuel social media clips, website content, email campaigns, digital ads, and more.

The lifespan of good content is much longer than most people think. It just takes a different approach to unlock it.

Easy Ways to Refresh Existing Content

Small updates can go a long way.

Start by breaking down what you already have. A long-form video can turn into short clips for social, quick tips for email, or highlights for your website. One piece can easily become 5–10 smaller assets with the right edits.

Next, update what feels outdated. Swap in a new logo, adjust colors, or add updated graphics so everything matches your current brand. Even small visual tweaks can make older content feel new again.

Then, look at your message. Add captions, refresh your wording, or layer in a new voiceover to better match what your business is saying today. The same footage can tell a different story with just a few changes.

Finally, tailor your content for where it lives. Create vertical versions for social, shorter cuts for ads, and slightly longer edits for your website or email. Different platforms need different formats, but you don’t always need new footage to make that happen.

Turn Static Content Into Video

Here’s something most businesses don’t think about. Some of your best video content may not be video at all.

Flyers, infographics, presentations, and website content can all be turned into simple, effective videos. Start by pulling out the strongest points, then add motion, clean transitions, and captions or voiceover to guide the viewer.

From there, break longer pieces into short clips for social or email. Focus each clip on one idea so it is easy to watch and easy to reuse. That is how a single piece of static content turns into a steady stream of video that keeps your business active across platforms.

Make One Shoot Work Harder

If you don’t have a content library yet, this is where to start.

Too many businesses treat video like a one-and-done project. Shoot it, post it, move on. But the real value comes when you plan for more from the start. Think in terms of content batches, not a single finished video.

With the right approach, one shoot can produce weeks, or even months, of usable content. Capture extra angles. Record additional sound bites. Shoot with multiple formats in mind. Build in flexibility so you have more to work with later.

Instead of starting over every time, you create once and keep using it.

Make More Without Starting Over

Refreshing your content isn’t about doing more. It’s about doing more with what you already have.

By reworking existing footage, updating messaging, and creating new versions for different uses, you save time, reduce costs, and keep your marketing consistent without waiting for the next big shoot.

Chances are, you’re only using a fraction of the content you already have. With the right approach, that same footage can be reshaped, reused, and extended to support your marketing for months.

At New Image Media, we help businesses turn existing content into fresh, usable assets without starting from scratch. If you’re ready to get more out of what you already have, let’s talk.

Have you worked with us before? New Image Media has a full archive of previous projects. We’ll work with you to refresh and reshare your valuable content!

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5 Video Trends Big Brands Are Betting On in 2026 https://newimagemedia.com/blog/2026-video-trends/?utm_source=rss&utm_medium=rss&utm_campaign=2026-video-trends Mon, 26 Jan 2026 15:15:33 +0000 https://newimagemedia.com/?p=7106 Everyone is so inundated with emails, news, and AI Hype there’s little time to focus on your marketing strategy. So, to make things a little easy, we did the research for you and pulled together five marketing and video trends on the horizon for 2026.

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Everyone is so inundated with emails, news, and AI Hype there’s little time to focus on your marketing strategy. So, to make things a little easy, we did the research for you and pulled together five video and marketing trends on the horizon for 2026. Here’s what the big brands are doing and here’s how you can use them for your business.

1. Vertical Short-Form Is the First Touch.

Short, vertical video isn’t optional anymore. It’s the introduction.

Smart brands turn one real project into multiple quick clips: problem, fix, result, behind-the-scenes, testimonial. One shoot. Multiple assets.

Brand Example: Apple uses Reels as a primary storytelling lane.

2. AI Is a Helper — Not the Hero

The brands doing this right use AI behind the scenes to move faster and create more versions. The story still feels human.

AI supports the work. It doesn’t replace it.

Brand Example: Google’s Gemini “New Home” Super Bowl spot frames AI as a practical helper for a real life moment.

3. Video Podcasts = Content Engine

One recording day can fuel weeks of content. Full episode. Short clips. Social cuts. Website embeds. Sales snippets. Consistency builds trust.

Brand Example: For this one we wanted to share an example from one of our clients. The Cuyahoga East Chamber of Commerce. We’re the production team behind a podcast series titled “Is Owning a Business a Blessing or a Curse?” To date we’ve recorded 25 full length podcasts which has been turned into over 100 short clips and social cuts.

4. Search-First “Helpful Video” Wins

Teach instead of pitch.

Short, focused answer videos that match what buyers are already searching for are outperforming generic brand videos.

Brand Example: The Home Depot runs tight “Home Basics” how-to videos designed for learning (and search).

5. AI Avatars (Used Carefully)

Not for everything.

But powerful for training, internal updates, multilingual messaging, and repetitive announcements. And we can help you record clean high-quality source material that can be used to train your very own AI avatar.

Used strategically, they increase speed without increasing production day

If you need help on your next creative project, contact us today to discuss how our expert team can help.

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5 Benefits of Creating a Multi-Part Video Series for Business Growth https://newimagemedia.com/blog/5-benefits-of-creating-a-multi-part-video-series-for-business-growth/?utm_source=rss&utm_medium=rss&utm_campaign=5-benefits-of-creating-a-multi-part-video-series-for-business-growth Thu, 13 Jul 2023 19:41:44 +0000 https://newimagemedia.com/?p=6183 In today's digital landscape, capturing and retaining your audience's attention is paramount. Creating a multi-part video series provides an ideal platform for showcasing your expertise, addressing pain points, and guiding your audience towards the solutions your business offers.

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In today’s digital landscape, capturing and retaining your audience’s attention is paramount. Creating a multi-part video series provides an ideal platform for showcasing your expertise, addressing pain points, and guiding your audience towards the solutions your business offers. Here are five key advantages:

1. Enhanced Engagement:

By creating a multi-part video series, you can capture and maintain your audience’s attention over an extended period. This format encourages viewers to anticipate and engage with subsequent episodes, leading to higher overall engagement and a stronger connection to your brand or message.

2. Increased Reach and Exposure:

By creating a multi-part video series, you can broaden your audience and enhance your brand’s visibility. As viewers discover and engage with each segment, they are more likely to seek out and share subsequent parts, expanding your reach and exposure to potential customers or clients.

3. Building Trust and Authority:

A multi-part video series enables you to delve deeply into a specific topic or provide a comprehensive educational resource. By consistently delivering valuable and relevant content, you establish yourself or your business as an authority in the field, gaining trust and credibility among your target audience.

4. Improved SEO and Online Visibility:

A multi-part video series can significantly boost your search engine optimization (SEO) efforts and improve your online visibility. Each video of the series can target specific keywords, topics, or questions that your target audience is searching for. By optimizing each video’s title, description, and tags with relevant keywords, you increase the likelihood of your content appearing in search results.

5. Improved Conversion and Sales:

A well-crafted multi-part video series can lead to improved conversion rates and increased sales. By structuring the series strategically, you can guide viewers through a funnel that progressively educates, addresses pain points, and ultimately presents your product or service as a valuable solution.

If you’re looking to create a multi-part video series, contact us today to discuss how our expert team can help.

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The Power of Product / Demo Videos https://newimagemedia.com/blog/power-of-demo-videos/?utm_source=rss&utm_medium=rss&utm_campaign=power-of-demo-videos Wed, 19 Apr 2023 19:51:22 +0000 https://newimagemedia.com/?p=6194 In today's digital landscape, capturing and retaining your audience's attention is paramount. Creating a multi-part video series provides an ideal platform for showcasing your expertise, addressing pain points, and guiding your audience towards the solutions your business offers.

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Product demo/tutorial videos offer a concise and engaging way for businesses to communicate the value, features, and functionality of their products. By creating these videos, businesses can effectively showcase their offerings, provide clear explanations, enhance user understanding, improve the user experience, differentiate themselves from competitors, increase brand visibility, and drive conversions.  Our client Medical Service Company created a series of product / tutorial videos for their customers utilizing our green screen studio. These videos serve as powerful tools to engage and educate their audience.

If you’re looking to create product or tutorial videos, contact us today to discuss how our expert team can help.

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5 Reasons Digital Facility Tours Make Sense for Any Business https://newimagemedia.com/blog/5-reasons-virtual-facility-tours-make-sense-for-business/?utm_source=rss&utm_medium=rss&utm_campaign=5-reasons-virtual-facility-tours-make-sense-for-business Tue, 12 Jul 2022 10:16:02 +0000 https://newimagemedia.com/?p=6093 A virtual facilty tour is an immersive experience of your whole production or work environment. Either with video or 360 photos, virtual tours offer clients, employees, and stakeholders a chance to view your facilities and gain a better understand of how you operate. While becoming a common strategy that businesses use to improve their [...]

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A virtual facilty tour is an immersive experience of your whole production or work environment. Either with video or 360 photos, virtual tours offer clients, employees, and stakeholders a chance to view your facilities and gain a better understand of how you operate. While becoming a common strategy that businesses use to improve their online presence, virtual facility tours create a variety of benefits for your business including:

1. Build customer trust.

Virtual facility tours offer a behind-the-scenes look at how products are created as well as insight into the practices and procedures of your business. Offering complete visibility across the production chain, virtual facility tours improve vendor and partner relationship management.

2. Create innovative marketing content.

Virtual facility tours can be an effective marketing tool for promoting your brand, products and services. With an immersive and interactive user experience, they’re an ideal solution for businesses that aim to create an engaging experience for customers, potential employees, or stakeholders

3. Enhance employee training.

A virtual facility tour serves as a good introduction for employee training and allows new or potential hires to experience the work environment. A tour can also be used to familiarize contractors and vendors to your production facilities in a safe environment.

4. Provide a no-risk off-site tour of your facility.

A big concern for all businesses is ensuring the safety and wellbeing of on-site visitors. With a virtual facility tour businesses can provide and all-access, interactive experience that allows users to explore their facility with no risk of health and safety or contamination of production.

5. Easy to make, easy to implement, and easy on your budget

Virtual tours are easier than ever to embed on your website and social media! This creates an effective tool for reaching your customers without having to introduce extra effort. Once your virtual facility tour is created, it can easily integrate with a variety of sharing platforms.

Whether you’re looking for a video tour with outdoor arial drone footage or a 360 interactive photo tour, we’re here to help make engaging content that works for you. Let’s get started today or contact us for more information.

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Recruitment videos work in 2022, here’s why. https://newimagemedia.com/blog/marketing-with-video/recruitment-videos-work-in-2022-heres-why/?utm_source=rss&utm_medium=rss&utm_campaign=recruitment-videos-work-in-2022-heres-why Tue, 24 May 2022 13:29:01 +0000 https://newimagemedia.com/?p=6076 Competition over candidates is everywhere. At every level, candidates are more savvy and demand more information. If you're having any problems hiring, you need to incorporate video into your recruiting strategy. Through visual storytelling, you can quickly introduce your company, explain unique benefits, and even highlight the worker experience. These videos can increase [...]

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Competition over candidates is everywhere. At every level, candidates are more savvy and demand more information.

If you’re having any problems hiring, you need to incorporate video into your recruiting strategy. Through visual storytelling, you can quickly introduce your company, explain unique benefits, and even highlight the worker experience. These videos can increase leads and help you find more employees by boosting engagement with potential candidates.
So, here are 7 reasons recruitment videos can help you find more employees:
  • Easily highlight your company culture for potential candidates.
  • Show what makes your company unique and different from others.
  • Show off what kind of work environment you offer.
  • Showcase who you want to hire.
  • Quickly make personal connections with potential candidates.
  • Give realistic job previews to qualify or disqualify candidates.
  • Improve new employee retention.

Take a look at 4 example recruitment videos we recently produced 

Recruitment videos give potential employees an opportunity to see if the position they are applying for fits with their personal goals and values. They also show potential employees exactly who they can become if they work for your business. With video marketing driving sales, it’s time to add recruitment videos in your hiring strategy to drive applicants to your business. Need help producing your next recruitment video? Contact us today!

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Looking for, quick, easy, and responsive animations? https://newimagemedia.com/blog/marketing-with-video/lottie-animations/?utm_source=rss&utm_medium=rss&utm_campaign=lottie-animations Tue, 10 May 2022 14:39:13 +0000 https://newimagemedia.com/?p=6058 Your favorite production team is at it again, and we'd like to introduce you to Lottie animations. Lottie's are lightweight, scalable animations that quickly integrate into your web building process.

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Are you looking for, quick, easy, and responsive animations for your website?

Look no further! Your favorite production team is at it again, and we’d like to introduce you to Lottie animations. Lottie’s are lightweight, scalable animations that quickly integrate into your web building process. Implement Lottie animations in just a few clicks across multiple platforms like WordPress, Shopify, Webflow, Squarespace, Wix or any many more.

Convert static graphics into creative motion!

Whether you’re updating an existing website or building from scratch, adding motion will grab the attention of your audience and boost engagement. The applications for animation are limitless.

Contact us to learn how we can help bring motion to your next project.

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Congratulations to all BBB Students of Integrity 2022 Award Winners https://newimagemedia.com/blog/bbbstudentsofintegrity2022/?utm_source=rss&utm_medium=rss&utm_campaign=bbbstudentsofintegrity2022 Fri, 22 Apr 2022 14:25:41 +0000 https://newimagemedia.com/?p=6050 New Image Media believes in giving back as a major sponsor of the Better Business Bureau Serving Greater Cleveland's Celebration of Integrity Awards.

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New Image Media believes in giving back as a major sponsor of the Better Business Bureau Serving Greater Cleveland’s Celebration of Integrity Awards.

The Better Business Bureau Students of Integrity program recognizes high school students in Ashtabula, Cuyahoga, Geauga, Lake, and Lorain countries who, through their actions and life examples, personify ethics and strong character.

Special congratulations to the 4 scholarship winners:

Jadon Gamboa from Brecksville-Broadview Heights High School
Elise Donikowski from Andrews Osborne Academy
Charles Magel from Keystone High School
Mallory Sah from Notre Dame-Catherdral Latin

Watch the four videos below to see why these impressive students were picked to be finalists for this prestigious scholarship.

We wish the best of luck to all the students on their future endeavors!

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Need help with your next creative project? https://newimagemedia.com/blog/aboutus/can-we-help/?utm_source=rss&utm_medium=rss&utm_campaign=can-we-help Wed, 13 Apr 2022 18:06:05 +0000 https://newimagemedia.com/?p=6039 We've got your back! We’re all about helping you create high-quality compelling and engaging visual content. The root of our success has been helping businesses achieve jaw-dropping production goals within killer budgets and timeframes.

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We’ve got your back! We’re all about helping you create high-quality compelling and engaging visual content. The root of our success has been helping businesses achieve jaw-dropping production goals within killer budgets and timeframes.

As a team of experienced and trusted creatives, we’re ready whenever you are. Contact us today to learn how our small but mighty team can help you with your next video, animation, photography, or creative project.

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Incorporate video in your mobile app to increase conversions https://newimagemedia.com/blog/omniactivemobilevideo/?utm_source=rss&utm_medium=rss&utm_campaign=omniactivemobilevideo Mon, 20 Dec 2021 18:22:04 +0000 https://newimagemedia.com/?p=6020 Most consumers worldwide use mobile apps to access videos on their phones - and your at-home exercise routine is no different! We’ve recently partnered with Nithanial and Omni-Active Fitness to create over 180 mobile videos

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Most consumers worldwide use mobile apps to access videos on their phones – and your at-home exercise routine is no different! We’ve recently partnered with Nithanial and Omni-Active Fitness to create over 180 mobile videos to incorporate in a convenient workout and exercise app for their clients.

Did you know that customers who view mobile video on mobile apps are 64-85% more likely to convert. Here’s a trend, according to Foundr, the most successful mobile apps are using video to enhance their user experience and increase engagement.

Need video for your mobile video app project? Email us at video@newimagemedia.com

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Did you know that Tutorials are the 3rd highest search on YouTube? https://newimagemedia.com/blog/tutorial-videos/?utm_source=rss&utm_medium=rss&utm_campaign=tutorial-videos Sat, 06 Nov 2021 14:44:19 +0000 https://newimagemedia.com/?p=5986 Did you know that Tutorials are the 3rd highest search on YouTube? It’s no surprise! According to Google Trends, the phrase “how to” is consistently popular among people in online search.

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Did you know that Tutorials are the 3rd highest search on YouTube? It’s no surprise! According to Google Trends, the phrase “how to” is consistently popular among people in online search.

Our recent client EcoPro Solutions understands the value of a tutorial video. Our recent shoot to demonstrate their signature product CoirLoc, will not only help their customers use the natural absorbent, but get the most out of the product!

Need help with your next Tutorial or How To video? Email us at video@newimagemedia.com

 

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4 types of marketing videos you need now – plus a bonus! https://newimagemedia.com/blog/4typesofmarketingvideos/?utm_source=rss&utm_medium=rss&utm_campaign=4typesofmarketingvideos Thu, 15 Jul 2021 16:40:03 +0000 https://newimagemedia.com/?p=5929 A lot has changed in the last few months(whew!), including your messaging or the content you share. Or you may be looking for new ways to boost your digital presence and grow your audience.

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A lot has changed in the last few months(whew!), including your messaging or the content you share. Or you may be looking for new ways to boost your digital presence and grow your audience. To encourage you and show off some of our latest work, here are four recent project types you might consider producing next.

 

Hiring/Recruitment Videos

 

Revised Corporate Branding/Culture Videos

 

Explainer Videos

 

Customer Testimonial Videos

 

And now for a bonus
Interactive 360° Tours

Questions? Need help? As always, we are anxious to assist you with all or part of your next project!

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5 Reasons Your Business Needs a 360 Tour https://newimagemedia.com/blog/5-reasons-your-business-needs-a-360-tour/?utm_source=rss&utm_medium=rss&utm_campaign=5-reasons-your-business-needs-a-360-tour Mon, 15 Feb 2021 08:13:23 +0000 https://newimagemedia.com/?p=5807 These days, in-person meetings or visits have become a challenge. So, why not incorporate a 360 tour of your business and invite your customers to the full experience? Check out these 5 reasons your business needs a 360 tour (below) and explore the W.F. Hann & Sons 360 tour on this page to see the advantages [...]

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These days, in-person meetings or visits have become a challenge. So, why not incorporate a 360 tour of your business and invite your customers to the full experience? Check out these 5 reasons your business needs a 360 tour (below) and explore the W.F. Hann & Sons 360 tour on this page to see the advantages for yourself!  

1. Remotely Provides A Wealth of Visual Information About Your Business or Facility

A high-quality virtual tour brings your customer in without having to physically visit your location. Your customers will be able to discover information and experience for themselves your facility or the way you do business. 

2. Increase Customer Engagement 

When a website includes a 360 tour, visitors stay an average of 40% longer than those without. Not to mention 360 tours can be watched on any computer, smartphone, tablet, or 360° VR headset, giving visitors easy and convenient access to your business from any device. 

3. Increase Your Google Ranking 

Adding a 360 tour of your business is an effective way to boost your ranking. It’s simple. The more clicks and time visitors spend on your website; the higher your business will organically rank in a Google search.

4. A Smart and Effective Marketing Strategy

Quickly reinforce your brand with a 360 tour that can be reuse for better ROI. Effectively incorporating a 360 tour across multiple platforms like Facebook, Youtube, and Google Business View can widen your audience reach while introducing a new, fun campaign. 

5. Increases your sales

A 360 tour can be a focal point for attracting more sales. How? By including an interactive gallery of your amenities, services, or products for your customers to see. A 360 tour will catch your visitors’ interest, providing a wealth of information and inspiring them to call or make a purchase.   

Want to learn more about our 360 services? Check us out here and fill out the form to get started.

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LJ Star Shoot- Another Round of Explainer Videos! https://newimagemedia.com/blog/lj-star-shoot-another-round-of-explainer-videos/?utm_source=rss&utm_medium=rss&utm_campaign=lj-star-shoot-another-round-of-explainer-videos Wed, 27 Jan 2021 17:57:25 +0000 https://newimagemedia.com/?p=5827 We recently welcomed back L J Star, maker of the world’s brightest compact sight glass luminaire, for another round of filming explainer videos in our studio!  Did you know that in 2020, 96% of people watched an explainer video to learn more about a product or service. According to this statistic from Wyzowl’s [...]

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We recently welcomed back L J Star, maker of the world’s brightest compact sight glass luminaire, for another round of filming explainer videos in our studio! 

Did you know that in 2020, 96% of people watched an explainer video to learn more about a product or service. According to this statistic from Wyzowl’s State of Video Marketing reports, this easy to create content is now a crucial tool for delivering your marketing message to your customers. 

Need a quick turn around on a professionally produced explainer video, or any of our other production services crafted for marketers? Contact us today!

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NEW – Stand out with Lightboard Videos! https://newimagemedia.com/blog/new-stand-out-with-lightboard-videos/?utm_source=rss&utm_medium=rss&utm_campaign=new-stand-out-with-lightboard-videos Mon, 28 Sep 2020 17:41:04 +0000 https://newimagemedia.com/?p=5441 NEW! Stand out with Lightboard Videos!
Engaging, dynamic content for education, marketing, and more.

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NEW! Stand out with Lightboard Videos!
Engaging, dynamic content for education, marketing, and more.

We’ve added lightboard technology as another tool to our box of production services! Any business can benefit from the use of lightboard videos with their simplicity and unique concept. Easily elevate your video content or training materials with this low cost video style that’s more engaging and exciting.

5 Reasons to add lightboard videos to your content library!

  1. Unique and simple to make
  2. Captivating and engaging
  3. Easily explain your products or services
  4. You can annotate images, charts, or graphics
  5. A quick turnaround and minimal post production

Click here for more information about our lightboard videos

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Do your customers know who you are? Not your company, but the people that make up the company? https://newimagemedia.com/blog/do-your-customers-know-who-you-are-not-your-company-but-the-people-that-make-up-the-company/?utm_source=rss&utm_medium=rss&utm_campaign=do-your-customers-know-who-you-are-not-your-company-but-the-people-that-make-up-the-company Mon, 10 Aug 2020 16:31:16 +0000 https://newimagemedia.com/?p=5417 Do your customers know who you are? Not your company, but the people that make up the company? This matters! Customers in your market are just as interested in the “who” as they are in the “what” or “how much.” Video is an excellent tool for communicating your values or simply putting a face on [...]

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Do your customers know who you are? Not your company, but the people that make up the company? This matters!

Customers in your market are just as interested in the “who” as they are in the “what” or “how much.” Video is an excellent tool for communicating your values or simply putting a face on your company.

Find out how we can create compelling (and surprisingly affordable) visual content. Email video@newimagemedia.com to learn more.

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88% of consumers trust user reviews as much as personal recommendations https://newimagemedia.com/blog/88-of-consumers-trust-user-reviews-as-much-as-personal-recommendations/?utm_source=rss&utm_medium=rss&utm_campaign=88-of-consumers-trust-user-reviews-as-much-as-personal-recommendations Sat, 18 Jul 2020 16:34:45 +0000 https://newimagemedia.com/?p=5420 88% of consumers trust user reviews as much as personal recommendations.

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88% of consumers trust user reviews as much as personal recommendations. BrightGuy, Inc, wanting to keep their content pipeline full, approached us to produce a series of product review videos featuring their flashlights, headlamps, work lights and more.

By providing consistency and shooting multiple videos at a time, we were able to help them create a perfect tool to build trust and share important information with their audience!

Want to get started on your own high-quality review videos? Email video@newimagemedia.com

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Don’t just tell your audience… show them! https://newimagemedia.com/blog/dont-just-tell-your-audience-show-them/?utm_source=rss&utm_medium=rss&utm_campaign=dont-just-tell-your-audience-show-them Mon, 24 Feb 2020 17:19:01 +0000 https://newimagemedia.com/?p=5434 Don’t just tell your audience… show them! Website visitors are 64 to 85% more likely to purchase after watching a product video.

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Don’t just tell your audience… show them! Website visitors are 64 to 85% more likely to purchase after watching a product video. So, we’ve worked with National Safety Apparel to film a variety of engaging product videos to support their workwear and safety apparel brands. Through video, they were able to show the comfortable fit and highlight key features of the clothing.

Show your potential customers what you’re offering and how it solves their problem.

We’re here to help you get started on your next video project!

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Happy New Year and the year of our… https://newimagemedia.com/blog/happy-new-year-year/?utm_source=rss&utm_medium=rss&utm_campaign=happy-new-year-year Fri, 06 Jan 2017 17:22:45 +0000 http://newimagemedia.com/?p=3996 From Steve, Matt, Mary Beth, the interns and supporting cast of 2016:
We wish you a Happy New Year and the gift of peace and prosperity. Whether you're a client, friend, or subscriber we truly value our relationship. Looking forward to talking about great projects in 2017

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New Image Media

 

 

 

From Steve, Matt, Mary Beth, the interns and supporting cast of 2016:
We wish you a Happy New Year and the gift of peace and prosperity. Whether you’re a client, friend, or subscriber we truly value our relationship. Looking forward to talking about great projects in 2017

2016 The Year of our First Video Series

If you haven’t heard, in December after a year in the making, we premiered our video series Grow Your Business Cleveland! It was a great year and a great experience filming many CLE business experts and working with so many talented NEO interns.

We’re eager to share. Let us know if you’re interested in learning more about how we’re growing an audience and driving business by producing, publishing, and promoting original content. 2017 may be the year for your first series. Email, call/text Steve or Matt at 216-502-0579 to set up a time for a talk & tour.

Enjoy the first 4 episodes (below). Don’t miss a video or an opportunity to be on the show. Be sure to subscribe.

Episode 1:
Your Strategic Personal Brand & 3 Ways to Create it

 

Episode 2:
5 1/2 Reasons Why You Should Include Simulations In Your Hiring Process

 

Episode 3:
How To Become A Trusted Advisor Not Just a Sales Person

 

Episode 4:
10 Beliefs That Every Entrepreneur Should Practice

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Now Serving… Animated GIFS! Get 6X more engagement https://newimagemedia.com/blog/now-serving-animated-gifs-get-6x-more-engagement/?utm_source=rss&utm_medium=rss&utm_campaign=now-serving-animated-gifs-get-6x-more-engagement Thu, 15 Dec 2016 21:16:55 +0000 http://newimagemedia.com/?p=3933 Yes! We're now offering those indisputably popular, fast-paced, eye catching animations at package pricing to keep you in stock for your next social media party!

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[vc_row][vc_column][vc_single_image image=”3985″ img_size=”full”][vc_column_text]Yes! We’re now offering those indisputably popular, fast-paced, eye catching animations at package pricing to keep you in stock for your next social media party!

Since 1987, these cool and fun graphics brought life to static web pages. Animated GIFs are now making a huge comeback as they fill the demand as a solution for low cost, light weight & highly visual motion graphics. Animated GIFs pop out in email, websites and blog posts and will stop scrollers in their tracks in crowded news feeds and timelines on Facebook, Twitter, and other social media sites. GIFs will give you a great R.O.I. as they can be repurposed and reposted many times throughout your campaigns.

Animated GIFs Pricing Starts at:

1 Pack $50.00
6 Pack $200.00 Save $100.00
8 Pack $250.00 Save $150.00
12 Pack $300.00 Save $300.00
Case(24) $500.00 Save $700.00

 

How can you use GIFS in your marketing strategies?

Use the list below as a starting point when thinking about using GIFs in your social media posts or blog posts, email  or websites.

  • Demonstrate a step in a Process
  • Evoke Emotion
  • Product Demos
  • Promote Brand
  • Encourage Likes & Social Sharing
  • Social Media Teasers & CTA
  • Before and After
  • Quick Tips or Answering Questions

GIF Examples:

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”3972″ img_size=”full” title=”Demonstrate a Step in a Process”][vc_single_image image=”3980″ img_size=”full” title=”Evoke Emotion”][vc_single_image image=”3808″ img_size=”full” title=”Social Media Teaser”][vc_single_image image=”3982″ img_size=”full” title=”Promote Brand & Encourage Social Sharing”][/vc_column][/vc_row]

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The Guide To Getting More Leads With Video On Social Media https://newimagemedia.com/blog/the-guide-to-getting-more-leads-with-video-on-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=the-guide-to-getting-more-leads-with-video-on-social-media Fri, 09 Dec 2016 19:40:59 +0000 http://newimagemedia.com/?p=3847 You rely on leads if your business is based on selling concepts or solutions. A great way to generate leads is on social media sites with (drumroll please...) a video. Facebook, LinkedIn, and Twitter all boast their love for video with features...

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You rely on leads if your business is based on selling concepts or solutions.  A great way to generate leads is on social media sites with (drumroll please…) a video. Facebook, LinkedIn, and Twitter all boast their love for video with features that include autoplay, nearly guaranteeing you’ll be noticed. And with a video strategy done right you can expect results. Sound complicated? Expensive? It’s not, I’ll show you how in these steps.

Just Start Writing!

Strategically craft a video script for a problem solving tip or useful how-to that’s relevant to your target. Keep it really short for social media. About 15 – 30 seconds equates to 45-90 words. Start with a hooking statement or message. Leave your prospects feeling rewarded for watching but left wanting and needing more.

While you have your writer’s pen in hand, write a headline title that attracts attention, invokes curiosity and implies a reward. Write a promotional blurb or two that you’ll need for your video’s social media post.

To ensure your strategy works end with an enticing call to action (CTA) directing your leads to your business website landing page. CTAs include: to learn more…, subscribe, get your free… etc. 

Watch this example CTA made with the help of our intern Lizzie Bove, a John Carroll University Marketing & Communications student.

 

Produce a Quality Video

Do It Yourself  or hire a professional production company to produce your social media video(s) from your script. Experts have proven that professional looking videos perform better. Best practices for video production include: proper subject framing, great audio, and good lighting. Include backgrounds that add value, motion that keeps attention, applicable and helpful graphics, titles, and bullet points. No kidding, if your video doesn’t look professional…

Upload, Post, Distribute and Share on Social Media

Upload your new teaser video to YouTube, Facebook and Twitter. Post it on LinkedIn or anywhere your target audience can be found. Optimize your video posts or tweets with your previously written headline title and creative copy.

Watch this video for more tips on promoting and optimizing your video.

Give Your Leads a Place to Land, Tease and Gift Again

If you don’t have one already, create the landing page on your business website. This is where you are driving your leads to from your social media video post. Provide a form for your leads to submit their contact information in exchange for a valuable e-book, white paper, long form video, or free consulting.

Videos work great on landing pages too. Post a landing page video with an alternate CTA to encourage filling out the form. Include the video transcript on the page to improve SEO.

Upload, Post, Distribute and Share – Again and Again

Don’t forget, you can promote, repost or repurpose your video on your social media channels many times and in many creative ways, possibly for years.

Sounds simple – it is. Just start by writing your strategy script. Save time and money by writing 12 for a monthly series. You can do it!

As always, we are happy to help. Contact steve@newimagemedia.com, matt@newimagemedia.com or phone 216.514.1835

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Promoting Your Video Using Hashtags https://newimagemedia.com/blog/promoting-your-video-using-hashtags/?utm_source=rss&utm_medium=rss&utm_campaign=promoting-your-video-using-hashtags Wed, 07 Dec 2016 15:44:33 +0000 http://newimagemedia.com/?p=3826 We thought you might enjoy and find helpful our intern D'Asia's video "Promoting your Video Using Hashtags."  This is one of the many projects our interns work on in our Grow Your Business Cleveland video series. D'Asia would appreciate your feedback. Enjoy! [Video Transcript] A great way to draw an audience to your video is by promoting it in [...]

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We thought you might enjoy and find helpful our intern D’Asia’s video “Promoting your Video Using Hashtags.”  This is one of the many projects our interns work on in our Grow Your Business Cleveland video series. D’Asia would appreciate your feedback. Enjoy!

[Video Transcript]

A great way to draw an audience to your video is by promoting it in your social media posts and using hashtags. Hashtags? Yes hashtags. Including hashtags in your posts can really extend your reach and get you in front of the right crowd. The trick is using them so they work for you!

So here are 6 tips for using effective hashtags!

Tip #1
Think of your hashtag as a search term your audience might use to find what they are looking for.

Tip #2
Use relevant hashtags to reach an audience that would actually be interested in your video.

Tip #3
Think outside of the box – Watch your video and listen for valuable keywords you might not have considered.

Tip #4
Look for trending topics and hashtags  – if the content in your video is relevant -hashtag it!

Tip #5
Remember, you can post more than one time so test the waters with different hashtags!

Finally, Tip #6
There are plenty of sites where you can research the perfect hashtags for your video- we’ve listed a few in the post below as well as other resources on hashtags

We hope you found this video valuable!

If you have any questions or tips, leave them in the comments below!

http://www.Ritetag.com
http://www.twitonomy.com
http://www.hashtagify.me

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Another Look at Tutorial Videos: The Better, and Best Reasons to Create Them https://newimagemedia.com/blog/anotherlookattutorialvideos/?utm_source=rss&utm_medium=rss&utm_campaign=anotherlookattutorialvideos Fri, 02 Dec 2016 22:00:01 +0000 http://newimagemedia.com/?p=3807 Tutorial or How-To videos for business do way more than the obvious: educate customers, speed up processes, save you time and money. As if that isn't enough!? Listed below are a few other great reason why tutorial videos are a must-have in your video library and can get you a much higher R.O.I. than you might have considered. [...]

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Another way to look at Tutorial Videos

Tutorial or How-To videos for business do way more than the obvious: educate customers, speed up processes, save you time and money. As if that isn’t enough!? Listed below are a few other great reason why tutorial videos are a must-have in your video library and can get you a much higher R.O.I. than you might have considered.

When you’re done reviewing the list, take a look at the tutorial videos we’re creating with our talented interns from our video series Grow Your Business Cleveland at http://gybcle.com/tutorials.

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THE BETTER AND BEST REASONS FOR CREATING TUTORIAL VIDEOS

  • EDUCATE CUSTOMERS
  • SPEED UP PROCESSES
  • SAVE YOU TIME AND MONEY
  • BUILDS AND REINFORCES YOUR BRAND AND CULTURE
  • INSTILLS TRUST IN YOUR PRODUCT AND SERVICES
  • MAKES CONVERTING AND BUYING DECISIONS EASIER
  • HOW TO’S ARE THE 2ND MOST POPULAR VIDEOS
  • NEW CONTENT TO TWEET ABOUT AND DRIVE TRAFFIC
  • SHARE ON FACEBOOK AND FACEBOOK GROUPS
  • PUBLISH AS A LINKEDIN ARTICLE
  • TRANSCRIBE FOR A BLOG POST
  • MORE FOR SEARCH ENGINE OPTIMIZATION
  • ATOMIZE! READ THIS FROM CONTENT MARKETING INSTITUTE

So get going. Start making tutorial videos and then get the most from them. 
Need help creating high-quality low-cost tutorial videos? Contact steve@newimagemedia.com, matt@newimagemedia.com or phone 216.514.1835

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20 Tips to Make Your Video Shoot Day a Success https://newimagemedia.com/blog/marketing-with-video/20-tips-to-make-your-video-shoot-day-a-success/?utm_source=rss&utm_medium=rss&utm_campaign=20-tips-to-make-your-video-shoot-day-a-success Tue, 20 Sep 2016 20:45:48 +0000 https://newimagemedia.com/?p=5989 At this point in your video project, you've established the messaging and purpose, as well as the style and vision. You've written the script and created a shot-list. The pre-production preparation for your business video is nearly complete! Now it's time to start PLANNING FOR THE SHOOT. Here are some quick tips to ensure [...]

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At this point in your video project, you’ve established the messaging and purpose, as well as the style and vision. You’ve written the script and created a shot-list. The pre-production preparation for your business video is nearly complete! Now it’s time to start PLANNING FOR THE SHOOT. Here are some quick tips to ensure your video shoot day is a success!

The Location Matters

  • Choose a Brand-Friendly Environment: You’ll want to make sure the setting of your video or the subject’s background visually connects with the story being told. Strategically, this should include showcasing your brand’s colors, products, props, or what you do in a visually pleasing way. 
  • Less is More: While your location should be consistent with your messaging, too much in the background can be distracting. Remove any clutter.
  • Check the Acoustics: Make sure the location you choose is quiet enough for recording audio. Be aware of your surroundings and identify what may create unwanted noise in your video. 
  • Avoid Lighting Hazards: Bad lighting can ruin a video. Be aware of glaring overhead lights, windows, flickering or discolored fluorescents, and other light sources that may negatively affect the look of your video.
  • Use a Green Screen: If your space doesn’t have an ideal location to shoot your video, film against a green screen backdrop. With post-production software, you can key out the green and add in the background of your choice.  

Composition is Key

  • Consider Best-Practices for Subject Placement: If your subject is talking directly to the camera, position them in the center of the frame. When your subject is talking to an interviewer, use the Rule of Thirds. Position your subject “off-center” toward the left or right third of the frame with the negative space in the interviewer’s direction. Consider the Rule of Thirds in product placement as well for a more appealing look.
  • Fill the Frame: Get close enough to your subject or product to fill the frame, removing unnecessary and possibly distracting negative space.
  • Add Background Depth: Position your subject away from walls, props, and other background materials. This draws focus to the subject and helps make the visual much more interesting.

Equipment Must-Haves

  • Choose the Right Camera: If your goal is to shoot professional-looking videos, use a professional camera. Mobile devices with higher quality cameras are an alternative if used properly.
  • Control the Lighting: While professional equipment is best, you may be able to get by with lamps or shop lights as an alternative. The tip here is, be sure your subject is well lit and separated from the background.
  • Consider Teleprompters or Cue Cards: Either can be a great tool and timesaver for long scripts and help pace your speech. Teleprompters are available as apps, or you can substitute by using a laptop or cue cards. If your subject is talking directly to the camera or “viewer,” position the prompter or cards as close to the camera lens as possible.
  • Use a Tripod or Monopod: These simple camera tools will keep your shots smooth and steady. They also add controlled movement when you want to pan or tilt in your scene.
  • Use Dedicated Audio Equipment: Viewers won’t tolerate bad audio, so making sure you have the proper tools to capture sound is a must-have. Using external mics with headphones for monitoring will help ensure great audio and a clear message.
  • Rent Needed Equipment: Renting is an affordable option when you’re not ready to invest in professional equipment. We’re happy to share and recommend our source, Lensrentals, at lensrentals.com.

Choose the Best Talent

  • Find the Right Person with the Right Qualities: Characteristics like confidence, sincerity, concern, and other emotions are important when considering your lead talent. They should be able to speak clearly and articulate your message. We recommend auditioning internal talent before committing!
  • Have a Creative Director on the set: Creating video is a team effort. Your camera person and talent will need encouragement, direction, and/or constructive criticism to ensure the quality and vision meets or exceeds expectations. Before calling it a wrap for the day, the footage should be reviewed, approved, and reshot if necessary.
  • Plan your Hair, Makeup, & Clothing in Advance: Avoid shoot day disasters! Communicate with your talent whether you are providing a stylist or if they should arrive “camera-ready.” Consider wardrobe as another opportunity to showcase or emphasize your brand.

Practice Makes Perfect

  • Review the script Ahead of Time: Give enough time to provide feedback and become familiar with the content. If you or your talent wait until shoot day to read through the script, it may cause delays or be too late to address any questions or concerns.
  • Practice Until You’re Comfortable: If you’re already reviewing the script, practice/rehearse and see how it feels to say your lines. Suggest changes if necessary, so the words flow as you would normally speak. Appearing confident, sincere, and natural is critical to your performance. So… practice, practice, practice (makes perfect)!
  • Set up a Full Equipment Rehearsal: Standing in front of the camera with audio and lighting equipment pointed at you can be an intimidating experience. A full rehearsal before shoot day can help shake any on-camera jitters. Take this opportunity to make sure you have all the necessary equipment and everything works.

Conclusion

While it is not feasible for us to cover all aspects of video production in this short post, we hope the above tips help your shoot day run as smoothly as possible, and the result is a great video. Please feel free to contact us with any questions, suggestions, or how we may help you with your next project.

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Why you need to be a serial video publisher in 2016 https://newimagemedia.com/blog/video-publishing/?utm_source=rss&utm_medium=rss&utm_campaign=video-publishing Mon, 18 Jan 2016 20:12:23 +0000 http://newimagemedia.com/?p=3398 It's undeniable. Video is dominating content marketing and social media, but to get the return you're looking for, you’ll need more than a one-hit-wonder in 2016. Marketers who have found the way to regularly publish video are experiencing huge results. Here’s why. We all know there’s a battle going on for great content. We’re all competing for an [...]

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Why You Need To Be A Serial Video Publisher in 2016

It’s undeniable. Video is dominating content marketing and social media, but to get the return you’re looking for, you’ll need more than a one-hit-wonder in 2016. Marketers who have found the way to regularly publish video are experiencing huge results. Here’s why.

We all know there’s a battle going on for great content. We’re all competing for an audience, to be seen and heard, to be liked and trusted. Publishing great video on a consistent basis will put you far above the competition– enhancing your content mix and brand building value for your current and potential customers. Just look how the major social sites have turned to video to attract audiences and encourage video sharing. Additionally, while reports repeatedly prove people love to watch video and the positive effects video can have on human action taking, you can greatly improve your presence on search engines with multiple videos each optimized for unique results.

The bottom line is you will need to be a serial video producer in 2016 and beyond for your business.

[udesign_icon_font name=”fa fa-line-chart” color=”#1e73be”] Quantity

Being a serial video producer doesn’t mean you have to publish video every day. You may need as few as one video a month– but don’t let us discourage you from delivering a bi-monthly video or weekly series!

[udesign_icon_font name=”fa fa-lightbulb-o” color=”#1e73be”] Strategy

The more time and resources you and your marketing team are able to put into strategy development and ideation for your videos, the better the results you should expect. But don’t overcomplicate it to the point that it prevents production.

[udesign_icon_font name=”fa fa-video-camera” color=”#1e73be”] Content

So what should your videos be about? Once you get started practicing brainstorming ideas for video you’ll discover more ideas you need. First, consider videos with messages and calls-to-action that align with and complement your current goals and strategies. How about short teaser videos that drive traffic to website or blog posts?  Other easy-to-implement ideas include answering your customers’ frequently asked questions or you can give unique tips that separate you from your competition. Don’t forget about video taping presentations and extracting portions to create a mini-series.

[udesign_icon_font name=”fa fa-money” color=”#1e73be”] Cost

Certainly if you have the capabilities, you can go all out D.I.Y. However, you should agree with us that having professional high-quality videos that best represents you or your business is critical. Fortunately, with today’s technologies, many production companies now offer high-quality and low-cost production services, giving you the choice to hire out all or just a part of the project.


At New Image Media, Inc. we’re all about helping any size business achieve greater levels of success with video. Contact us to discuss how we can help. If you found this post helpful, be sure to follow on Twitter, “Like” on Facebook and Follow on LinkedIn.


 

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