{"id":1218,"date":"2012-09-24T14:41:38","date_gmt":"2012-09-24T14:41:38","guid":{"rendered":"http:\/\/newimagemedia.com.cp12.ezhostingserver.com\/?p=1218"},"modified":"2015-05-04T16:18:08","modified_gmt":"2015-05-04T16:18:08","slug":"video-seo","status":"publish","type":"post","link":"https:\/\/newimagemedia.com\/blog\/video-seo\/","title":{"rendered":"Video SEO: Improving Traffic"},"content":{"rendered":"<h2><strong>Video SEO: Tips to improving traffic to your videos<\/strong><\/h2>\n<p>Videos should be optimized just as websites should be. By optimizing your business\u2019s videos you will get more views, more traffic to your website, and more conversions. Here are some best practices to follow when optimizing videos.<\/p>\n<ul>\n<li><strong>Have Relative Content<\/strong> \u2013 Visitors don\u2019t appreciate poor, sloppy, or irrelevant content on websites they click on. Video is no different. Having poor content in your videos can confuse your audience and actually hurt your results, rankings, and brand, more than help them. Be sure to plan the content and flow for your videos, write scripts that visitors and viewers will find useful, and give your videos a professional look.<\/li>\n<li><strong>Optimize for your keywords <\/strong>\u2013 It\u2019s important to make videos around your keywords and keyword themes, and optimize the content for those keywords. You should optimize and add your main keywords to:\n<ul>\n<li>The title of the video<\/li>\n<li>The tags<\/li>\n<li>File name<\/li>\n<li>The URL<\/li>\n<li>Link text<\/li>\n<li>The meta description.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Develop a linking strategy<\/strong>\u2013 Getting your videos in front of potential customers is important. Here are a few ways to build a good linking strategy.\n<ul>\n<li><em>Cross-linking<\/em> (referring to another one of your videos) \u2013 Cross-linking your videos is similar to adding internal links on your website pages. You allow users to check out your other videos that they may be interested in watching by referring to them in the current video you are creating.<\/li>\n<li><em>Adding your video to blog posts<\/em> or referring your video via anchor text on your website are great ways to get more people to watch your video. Also, you can suggest the video to other blogs in your market or niche. If your video is useful and has relevant content, they may post your video to their blog or website too.<\/li>\n<li><em>Post on sharing sites <\/em>will get your video in front of more potential customers. There are free and paid options and can be done fairly quickly. (<em>see below<\/em>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Brand your videos<\/strong> \u2013 Put your brand in front of each viewer. It will help make a name for your company, and viewers will associate your expertise and relevant, useful content with your brand\/company.<\/li>\n<\/ul>\n<p align=\"center\">Here are 5 of the top FREE and top 5 of the PAID websites to submit your optimized video to:<\/p>\n<div align=\"center\">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"221\">\n<p align=\"center\"><strong>Free<\/strong><\/p>\n<\/td>\n<td width=\"221\">\n<p align=\"center\"><strong>Paid<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"221\"><a title=\"YouTube\" href=\"http:\/\/www.youtube.com\" target=\"_blank\">YouTube.com<\/a><\/td>\n<td width=\"221\"><a title=\"Wistia\" href=\"http:\/\/www.wistia.com\" target=\"_blank\">Wistia.com<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"221\"><a title=\"Wistia\" href=\"http:\/\/www.wistia.com\" target=\"_blank\">DailyMotion.com<\/a><\/td>\n<td width=\"221\"><a title=\"Viddler\" href=\"http:\/\/www.viddler.com\" target=\"_blank\">Viddler.com<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"221\"><a title=\"Meta Cafe\" href=\"http:\/\/www.metacafe.com\" target=\"_blank\">MetaCafe.com<\/a><\/td>\n<td width=\"221\"><a title=\"BrightCove\" href=\"http:\/\/www.brightcove.com\" target=\"_blank\">BrightCove.com<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"221\"><a title=\"Veoh\" href=\"http:\/\/www.veoh.com\" target=\"_blank\">Veoh.com<\/a><\/td>\n<td width=\"221\"><a title=\"SlideShare\" href=\"http:\/\/www.slideshare.net\" target=\"_blank\">SlideShare.net<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"221\"><a title=\"SlideShare\" href=\"http:\/\/www.slideshare.net\" target=\"_blank\">\u00a0<\/a><\/td>\n<td width=\"221\"><a title=\"YouTube\" href=\"http:\/\/www.youtube.com\" target=\"_blank\">YouTube.com (Sponsored)\u00a0<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Video SEO: Tips to improving traffic to your videos Videos should be optimized just as websites should be. By optimizing  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,133],"tags":[],"class_list":["post-1218","post","type-post","status-publish","format-standard","hentry","category-blog","category-videoindustrynews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video SEO: Tips to Improve Traffic<\/title>\n<meta name=\"description\" content=\"New Image Media wants you to get the most out of your video, including video SEO. Have relevent content, optimize for keywords, brand your videos, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newimagemedia.com\/blog\/video-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video SEO: Tips to Improve Traffic\" \/>\n<meta property=\"og:description\" content=\"New Image Media wants you to get the most out of your video, including video SEO. 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