{"id":3157,"date":"2015-08-03T20:20:27","date_gmt":"2015-08-03T20:20:27","guid":{"rendered":"http:\/\/newimagemedia.com\/?p=3157"},"modified":"2015-08-03T20:20:27","modified_gmt":"2015-08-03T20:20:27","slug":"game-changing-facebook-video-updates","status":"publish","type":"post","link":"https:\/\/newimagemedia.com\/blog\/game-changing-facebook-video-updates\/","title":{"rendered":"Game-Changing Facebook Video Updates"},"content":{"rendered":"<div>\u00a0<a href=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2.jpg\"><img decoding=\"async\" class=\"  wp-image-3152 alignleft\" src=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2.jpg\" alt=\"Facebook Video\" width=\"254\" height=\"241\" \/><\/a>Facebook is making a lot of changes to their video features in recent months. It can be hard to keep up! <a href=\"http:\/\/www.business2community.com\/facebook\/how-these-5-new-facebook-video-updates-will-affect-your-marketing-01286547\" target=\"_blank\">Business2community <\/a>enumerates all the changes that will definitely influence your digital marketing plan \u2014 you\u2019re going to want to incorporate video in it.<\/div>\n<p>&nbsp;<\/p>\n<h3>More News Feed Ranking Factors<\/h3>\n<div>Not just likes, shares or comments affect your video\u2019s ranking on someone\u2019s newsfeed but how long people actually watched, if they turned on the sound while they watched it and if they watched it in full-screen.<\/div>\n<p>&nbsp;<\/p>\n<h3>New Video Ad Pricing<\/h3>\n<p>Facebook has added a new option in pricing video ads, you can now choose to be charged only if someone viewed your video for at least 10 seconds. Previously, the only option available was cost-per-impression, and advertisers couldn\u2019t be sure if Facebook users even really watched their video ad.<\/p>\n<p>&nbsp;<\/p>\n<h3>Brand New Video Ad Metrics<\/h3>\n<p>Advertisers now have the access to more insights on their video. It\u2019s located in the \u201cVideo\u201d tab on the Facebook Page Insights. <a href=\"http:\/\/media.fb.com\/2015\/06\/26\/new-videos-tab-in-page-insights\/\" target=\"_blank\">Facebook explains it in detail here!\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>New Feature: Floating Video Player<\/h3>\n<p>You can now detach a video from the news feed and continue scrolling on your browser. Not all accounts have it yet, but Facebook is testing it out slowly on a few accounts.<\/p>\n<p>&nbsp;<\/p>\n<div>It\u2019s exciting times for Facebook video! With all these updates, it\u2019s important to ask \u2014 how can you leverage these features in your marketing plan?<\/div>\n<p>&nbsp;<\/p>\n<div><em>Need help in creating your next Facebook video ad? <a href=\"https:\/\/newimagemedia.com\/contact\/\" target=\"_blank\">Contact us!<\/a><\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Facebook is making a lot of changes to their video features in recent months. It can be hard to keep  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,133],"tags":[],"class_list":["post-3157","post","type-post","status-publish","format-standard","hentry","category-blog","category-videoindustrynews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Game-Changing Facebook Video Updates - New Image Media Inc., Video Production Cleveland<\/title>\n<meta name=\"description\" content=\"Facebook video is going through a lot of changes. It can be hard to keep up as a marketer! Here&#039;s the list of updates for the end of July!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newimagemedia.com\/blog\/game-changing-facebook-video-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game-Changing Facebook Video Updates - New Image Media Inc., Video Production Cleveland\" \/>\n<meta property=\"og:description\" content=\"Facebook video is going through a lot of changes. It can be hard to keep up as a marketer! 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