{"id":3338,"date":"2015-10-07T20:44:50","date_gmt":"2015-10-07T20:44:50","guid":{"rendered":"http:\/\/newimagemedia.com\/?p=3338"},"modified":"2015-10-07T20:47:14","modified_gmt":"2015-10-07T20:47:14","slug":"more-control-over-facebook-video-ads-with-these-two-new-options","status":"publish","type":"post","link":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/","title":{"rendered":"More Control Over Facebook Video Ads with These Two New Options"},"content":{"rendered":"<p><a href=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-3152\" src=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2-300x300.jpg\" alt=\"Facebook Video\" width=\"200\" height=\"200\" srcset=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2-150x150.jpg 150w, https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2-300x300.jpg 300w, https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2.jpg 400w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>The options for Facebook video ads are expanding to give advertisers more control:<\/p>\n<h3>New Buying Option<\/h3>\n<p>Facebook is now offering 100% viewability for all their ads. Meaning, before you get charged, the Facebook user needs to see your ad from top to bottom.<\/p>\n<h3>New Video Ad Metrics<\/h3>\n<p>Moat, in partnership with Facebook, will verify Facebook video ad metrics &#8212; promising more accurate and concise video view measurements.<\/p>\n<p>No exact date yet when these options will be available but Facebook promises it will be soon. Check back with us and we&#8217;ll update you!<\/p>\n<p>Resources:<br \/>\nFacebook: <a href=\"https:\/\/www.facebook.com\/business\/news\/New-100-In-View-Impression-Buying-and-Ad-Analytics-Partnership-with-Moat-APAC\" target=\"_blank\">New: 100% in-view impression buying and ad analytics partnership with Moat<\/a><a href=\"http:\/\/blog.business.instagram.com\/post\/128686033016\/150909-advertisinglaunch\"><br \/>\n<\/a>Content Standard:\u00a0<a href=\"http:\/\/www.skyword.com\/contentstandard\/news\/paid-in-full-facebook-marketing-gets-big-boost-with-full-ads-feature\/\" target=\"_blank\">Paid In Full: Facebook Marketing Gets Big Boost With Full-Ads Feature<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The options for Facebook video ads are expanding to give advertisers more control: New Buying Option Facebook is now offering  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3338","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More Control Over Facebook Video Ads with These Two New Options - New Image Media Inc., Video Production Cleveland<\/title>\n<meta name=\"description\" content=\"As of September 2015, Facebook video ads have new options for viewability and reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Control Over Facebook Video Ads with These Two New Options - New Image Media Inc., Video Production Cleveland\" \/>\n<meta property=\"og:description\" content=\"As of September 2015, Facebook video ads have new options for viewability and reporting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/\" \/>\n<meta property=\"og:site_name\" content=\"New Image Media Inc., Video Production Cleveland\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/newimagemedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-07T20:44:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-07T20:47:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2-300x300.jpg\" \/>\n<meta name=\"author\" content=\"Larisse Mondok\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@newimagemedia_\" \/>\n<meta name=\"twitter:site\" content=\"@newimagemedia_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Larisse Mondok\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/\"},\"author\":{\"name\":\"Larisse Mondok\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#\\\/schema\\\/person\\\/aec11b22ab08d84321f3e12550dfc549\"},\"headline\":\"More Control Over Facebook Video Ads with These Two New Options\",\"datePublished\":\"2015-10-07T20:44:50+00:00\",\"dateModified\":\"2015-10-07T20:47:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/\"},\"wordCount\":129,\"publisher\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/FacebookVideo2-300x300.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/\",\"name\":\"More Control Over Facebook Video Ads with These Two New Options - New Image Media Inc., Video Production Cleveland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/FacebookVideo2-300x300.jpg\",\"datePublished\":\"2015-10-07T20:44:50+00:00\",\"dateModified\":\"2015-10-07T20:47:14+00:00\",\"description\":\"As of September 2015, Facebook video ads have new options for viewability and reporting.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/FacebookVideo2.jpg\",\"contentUrl\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/FacebookVideo2.jpg\",\"width\":400,\"height\":400,\"caption\":\"Facebook Video\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/more-control-over-facebook-video-ads-with-these-two-new-options\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newimagemedia.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More Control Over Facebook Video Ads with These Two New Options\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#website\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/\",\"name\":\"New Image Media Video Production Cleveland\",\"description\":\"Video Production Cleveland Ohio \u2022 Video \u2022 Animation \u2022 Graphics \u2022 Photography\",\"publisher\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newimagemedia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#organization\",\"name\":\"New Image media\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/NIMLogo2014250.jpg\",\"contentUrl\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/NIMLogo2014250.jpg\",\"width\":250,\"height\":87,\"caption\":\"New Image media\"},\"image\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/newimagemedia\\\/\",\"https:\\\/\\\/x.com\\\/newimagemedia_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/new-image-media\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/niminc\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#\\\/schema\\\/person\\\/aec11b22ab08d84321f3e12550dfc549\",\"name\":\"Larisse Mondok\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe06e3a179655daac9e85c0a4350ea5e2dc8bb0b4a2aedde563f8d521f7cfd0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe06e3a179655daac9e85c0a4350ea5e2dc8bb0b4a2aedde563f8d521f7cfd0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe06e3a179655daac9e85c0a4350ea5e2dc8bb0b4a2aedde563f8d521f7cfd0?s=96&d=mm&r=g\",\"caption\":\"Larisse Mondok\"},\"url\":\"https:\\\/\\\/newimagemedia.com\\\/author\\\/larisse\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"More Control Over Facebook Video Ads with These Two New Options - New Image Media Inc., Video Production Cleveland","description":"As of September 2015, Facebook video ads have new options for viewability and reporting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/","og_locale":"en_US","og_type":"article","og_title":"More Control Over Facebook Video Ads with These Two New Options - New Image Media Inc., Video Production Cleveland","og_description":"As of September 2015, Facebook video ads have new options for viewability and reporting.","og_url":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/","og_site_name":"New Image Media Inc., Video Production Cleveland","article_publisher":"https:\/\/www.facebook.com\/newimagemedia\/","article_published_time":"2015-10-07T20:44:50+00:00","article_modified_time":"2015-10-07T20:47:14+00:00","og_image":[{"url":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2-300x300.jpg","type":"","width":"","height":""}],"author":"Larisse Mondok","twitter_card":"summary_large_image","twitter_creator":"@newimagemedia_","twitter_site":"@newimagemedia_","twitter_misc":{"Written by":"Larisse Mondok","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/#article","isPartOf":{"@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/"},"author":{"name":"Larisse Mondok","@id":"https:\/\/newimagemedia.com\/#\/schema\/person\/aec11b22ab08d84321f3e12550dfc549"},"headline":"More Control Over Facebook Video Ads with These Two New Options","datePublished":"2015-10-07T20:44:50+00:00","dateModified":"2015-10-07T20:47:14+00:00","mainEntityOfPage":{"@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/"},"wordCount":129,"publisher":{"@id":"https:\/\/newimagemedia.com\/#organization"},"image":{"@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/#primaryimage"},"thumbnailUrl":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2-300x300.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/","url":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/","name":"More Control Over Facebook Video Ads with These Two New Options - New Image Media Inc., Video Production Cleveland","isPartOf":{"@id":"https:\/\/newimagemedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/#primaryimage"},"image":{"@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/#primaryimage"},"thumbnailUrl":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2-300x300.jpg","datePublished":"2015-10-07T20:44:50+00:00","dateModified":"2015-10-07T20:47:14+00:00","description":"As of September 2015, Facebook video ads have new options for viewability and reporting.","breadcrumb":{"@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/#primaryimage","url":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2.jpg","contentUrl":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2015\/08\/FacebookVideo2.jpg","width":400,"height":400,"caption":"Facebook Video"},{"@type":"BreadcrumbList","@id":"https:\/\/newimagemedia.com\/blog\/more-control-over-facebook-video-ads-with-these-two-new-options\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newimagemedia.com\/"},{"@type":"ListItem","position":2,"name":"More Control Over Facebook Video Ads with These Two New Options"}]},{"@type":"WebSite","@id":"https:\/\/newimagemedia.com\/#website","url":"https:\/\/newimagemedia.com\/","name":"New Image Media Video Production Cleveland","description":"Video Production Cleveland Ohio \u2022 Video \u2022 Animation \u2022 Graphics \u2022 Photography","publisher":{"@id":"https:\/\/newimagemedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newimagemedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newimagemedia.com\/#organization","name":"New Image media","url":"https:\/\/newimagemedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newimagemedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2016\/07\/NIMLogo2014250.jpg","contentUrl":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2016\/07\/NIMLogo2014250.jpg","width":250,"height":87,"caption":"New Image media"},"image":{"@id":"https:\/\/newimagemedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/newimagemedia\/","https:\/\/x.com\/newimagemedia_","https:\/\/www.linkedin.com\/company\/new-image-media\/","https:\/\/www.youtube.com\/user\/niminc"]},{"@type":"Person","@id":"https:\/\/newimagemedia.com\/#\/schema\/person\/aec11b22ab08d84321f3e12550dfc549","name":"Larisse Mondok","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe06e3a179655daac9e85c0a4350ea5e2dc8bb0b4a2aedde563f8d521f7cfd0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe06e3a179655daac9e85c0a4350ea5e2dc8bb0b4a2aedde563f8d521f7cfd0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe06e3a179655daac9e85c0a4350ea5e2dc8bb0b4a2aedde563f8d521f7cfd0?s=96&d=mm&r=g","caption":"Larisse Mondok"},"url":"https:\/\/newimagemedia.com\/author\/larisse\/"}]}},"_links":{"self":[{"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/posts\/3338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/comments?post=3338"}],"version-history":[{"count":6,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/posts\/3338\/revisions"}],"predecessor-version":[{"id":3362,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/posts\/3338\/revisions\/3362"}],"wp:attachment":[{"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/media?parent=3338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/categories?post=3338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/tags?post=3338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}