{"id":3847,"date":"2016-12-09T19:40:59","date_gmt":"2016-12-09T19:40:59","guid":{"rendered":"http:\/\/newimagemedia.com\/?p=3847"},"modified":"2017-01-04T16:12:47","modified_gmt":"2017-01-04T16:12:47","slug":"the-guide-to-getting-more-leads-with-video-on-social-media","status":"publish","type":"post","link":"https:\/\/newimagemedia.com\/blog\/the-guide-to-getting-more-leads-with-video-on-social-media\/","title":{"rendered":"The Guide To Getting More Leads With Video On Social Media"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-3924 size-full\" src=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2016\/12\/leadswithVideos.png\" width=\"1000\" height=\"500\" srcset=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2016\/12\/leadswithVideos-300x150.png 300w, https:\/\/newimagemedia.com\/wp-content\/uploads\/2016\/12\/leadswithVideos-768x384.png 768w, https:\/\/newimagemedia.com\/wp-content\/uploads\/2016\/12\/leadswithVideos.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>You rely on leads\u00a0if your business is based on selling concepts or solutions. \u00a0A great way to generate\u00a0leads is on social media sites with\u00a0<em>(drumroll please&#8230;)<\/em>\u00a0a\u00a0video. Facebook, LinkedIn, and Twitter all boast their love for video with features that\u00a0include autoplay,\u00a0nearly\u00a0guaranteeing you&#8217;ll be noticed.\u00a0And with a video strategy done right you can expect results. Sound complicated? Expensive? It&#8217;s not, I&#8217;ll show you how in these steps.<\/p>\n<p><strong>Just Start Writing!<\/strong><\/p>\n<p>Strategically craft a video script for\u00a0a problem solving\u00a0<em>tip<\/em>\u00a0or useful\u00a0<em>how-to<\/em>\u00a0that&#8217;s relevant to your target. Keep it really short for social media. About 15 &#8211; 30 seconds equates to 45-90 words.\u00a0Start with\u00a0a hooking statement or message. Leave your prospects feeling\u00a0rewarded for watching but left wanting and\u00a0needing more.<\/p>\n<p>While you have your writer&#8217;s pen in hand, write a headline title that attracts attention, invokes curiosity and implies\u00a0a reward. Write a promotional\u00a0blurb or two that you&#8217;ll need for your video&#8217;s social media post.<\/p>\n<p>To ensure\u00a0your strategy works\u00a0end with an enticing\u00a0<em>call to action<\/em>\u00a0(CTA) directing your leads\u00a0to your business website landing page. CTAs include:\u00a0<em>to<\/em>\u00a0<em>learn more&#8230;, subscribe, get your free&#8230;\u00a0etc.\u00a0<\/em><\/p>\n<p>Watch this\u00a0example CTA made with the help of\u00a0our intern Lizzie Bove,\u00a0a John Carroll University\u00a0Marketing &amp; Communications student.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ST8nn4mZU9w?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Produce a Quality Video<\/strong><\/p>\n<p>Do It Yourself \u00a0or hire a professional production company to produce your social media video(s) from your script. Experts have\u00a0proven that professional looking videos perform better. Best practices for video production\u00a0include: proper subject framing, great audio, and good\u00a0lighting. Include\u00a0backgrounds that add value, motion that keeps attention, applicable and helpful graphics, titles,\u00a0and\u00a0bullet points. No kidding,\u00a0if your video doesn&#8217;t look professional&#8230;<\/p>\n<p><strong>Upload, Post, Distribute and Share on Social Media<\/strong><\/p>\n<p>Upload\u00a0your new\u00a0teaser video to\u00a0YouTube, Facebook and\u00a0Twitter. Post it on LinkedIn or anywhere your target audience can be\u00a0found. Optimize your video posts or tweets with\u00a0your previously written headline title and creative copy.<\/p>\n<p><a href=\"https:\/\/youtu.be\/rP8eynfAcIs\" target=\"_blank\">Watch this\u00a0video<\/a>\u00a0for\u00a0more tips on promoting\u00a0and optimizing your video.<\/p>\n<p><strong>Give Your Leads a Place to Land, Tease and Gift Again<\/strong><\/p>\n<p>If you don&#8217;t have one already, create the\u00a0landing page on your business website. This is where you are\u00a0driving your leads to from your social media video post.\u00a0Provide a form for\u00a0your leads to submit their\u00a0contact information in exchange for a valuable e-book, white paper, long form video, or free consulting.<\/p>\n<p>Videos work great\u00a0on landing pages too. Post a landing page\u00a0video with an alternate CTA\u00a0to encourage filling out the form. Include the video transcript on the page to improve SEO.<\/p>\n<p><strong>Upload, Post, Distribute and Share &#8211; Again and Again<\/strong><\/p>\n<p>Don\u2019t forget, you can promote, repost or repurpose your video on your social media channels many times and in many creative ways, possibly for years.<\/p>\n<p>Sounds simple &#8211; it is. Just start by writing your strategy script. Save time and money by writing 12 for a monthly\u00a0<a href=\"https:\/\/newimagemedia.com\/publisher2016\/\" target=\"_blank\">series<\/a>. You can do it!<\/p>\n<p>As always, we are happy to help.\u00a0Contact steve@newimagemedia.com, matt@newimagemedia.com or phone 216.514.1835<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You rely on leads if your business is based on selling concepts or solutions.  A great way to generate leads is on social media sites with (drumroll please&#8230;) a video. Facebook, LinkedIn, and Twitter all boast their love for video with features&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3924,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,159],"tags":[],"class_list":["post-3847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-with-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Guide To Getting More Leads With Video On Social Media - New Image Media Inc., Video Production Cleveland<\/title>\n<meta name=\"description\" content=\"Video teasers are a great and proven way to generate more leads on social media. 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