{"id":4180,"date":"2017-01-10T23:08:23","date_gmt":"2017-01-10T23:08:23","guid":{"rendered":"http:\/\/newimagemedia.com\/?p=4180"},"modified":"2017-06-11T23:12:49","modified_gmt":"2017-06-11T23:12:49","slug":"gyb-cle-episode-5-6-key-questions-prospects-want-answered-buy","status":"publish","type":"post","link":"https:\/\/newimagemedia.com\/blog\/gyb-cle-episode-5-6-key-questions-prospects-want-answered-buy\/","title":{"rendered":"GYB CLE Episode 5: 6 Key Questions Prospects Want Answered Before They Buy"},"content":{"rendered":"<div class=\"video-shortcode\"><iframe title=\"6 Key Questions Prospects Want Answered Before They Buy | Ron Finklestein | GYB CLE video series\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/HXV4CeoAvNA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h4>In this episode, Ron Finklestein; founder of RPF Group, consultant, and author, shares 6 Key Questions Prospects Want Answered Before They Buy. After the tip, we go backstage and learn Ron\u2019s; unique leadership tip, who he never allows in his office, his huge college challenge\u2026 and more!<\/h4>\n<p><strong>Transcript:<\/strong><\/p>\n<blockquote><p><em>Hi this is Ron Finklestein with the Business Growth Experience and I\u2019d like to talk about the Six Key Questions Your Prospects Want You to Answer Before They Buy from you.<\/em><\/p>\n<p><em>Now these are very important questions and they\u2019ve been distilled over 10 years\u00a0<\/em><em>of research.<\/em><\/p>\n<p><em>The first question is what do you do? And that\u2019s a bit of a trick question because when you\u2019re at a networking event and someone says, \u201cWhat do you do?\u201d You typically answer with, \u201cSo I\u2019m a coach, I\u2019m an accountant, or I\u2019m a financial planner,\u201d and that\u2019s not really what they\u2019re asking. What they\u2019re asking is, what will I experienced when I work with you? What are the outcomes that I can expect? That\u2019s where the sales process starts in its simplest form.<\/em><\/p>\n<p><em>The second question is why is what you do important to me? Don\u2019t make me think about it. Tell me specifically what you do for me and the outcome that I can expect.<\/em><\/p>\n<p><em>Question number three; why are you the right and safe choice? There\u2019s four behavior styles and each one has a specific way they like to buy and they have specific issues that are important to them. You really want to sell to them the way they want to buy, not the way you want to sell because you\u2019ll alienate a good part of the people who don\u2019t buy the way you\u00a0<\/em><em>want to sell. It\u2019s a very important people skill to acquire.<\/em><\/p>\n<p><em>Question number four; what do you do better than anybody else in the world in your industry? It could be as simple as providing free shipping, it could be as simple as a hundred percent return on investment, but make it easy for the customer to understand why you\u2019re different and what you\u2019re going to provide for them.<\/em><\/p>\n<p><em>Question number five; why is that uniqueness important to me? So something you do better than anybody else in the world in your industry because you are you because you\u2019re unique and that\u2019s what makes you special. What you\u2019ve got to do is tell me why that specialness is unique to me? Is it your background, is it your experience, are you going to add value, are you going to save me time, are you going to create more money for me?<\/em><\/p>\n<p><em>And then question number 6, the last question, is very important. Prove it. And that\u2019s quite frankly a lot around social media. Prove it to me; put it out there in the market. A lot of people put false testimonials out there and it doesn\u2019t help your reputation. Make sure that you put your name and your customers name out there so that it looks real and if they need to reach out and get more information they can. But social proof is essential to success.<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Don&#8217;t miss anything from GYB CLE!<br \/>\nSubscribe now at <a class=\"yt-uix-servicelink \" href=\"http:\/\/gybcle.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-servicelink=\"CDQQ6TgYACITCLug9tbtttQCFVgMTgodplEGIij4HQ\" data-url=\"http:\/\/gybcle.com\" data-target-new-window=\"True\">http:\/\/gybcle.com<\/a><\/p>\n<p>About the Grow Your Business Cleveland video series:<br \/>\nGYB CLE is an original web video series featuring real CLE business experts sharing their own nuggets of tips, tricks, and approaches to succeeding in careers, becoming more profitable, and living better lives. Co-producing and appearing in the GYB CLE series are NEO Interns who get hands-on experience and earn much needed credentials that will provide an early boost in their careers. Videos will be distributed via multiple GYB CLE channels, contributors channels, and on-line audience sharing.<br \/>\n<a class=\"yt-uix-servicelink \" href=\"http:\/\/gybcle.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-servicelink=\"CDQQ6TgYACITCLug9tbtttQCFVgMTgodplEGIij4HQ\" data-url=\"http:\/\/gybcle.com\" data-target-new-window=\"True\">http:\/\/gybcle.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, Ron Finklestein; founder of RPF Group, consultant, and author, shares 6 Key Questions Prospects Want Answered Before  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":4181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,160],"tags":[],"class_list":["post-4180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-grow-your-business-cleveland-video-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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