{"id":4222,"date":"2017-04-25T00:23:56","date_gmt":"2017-04-25T00:23:56","guid":{"rendered":"http:\/\/newimagemedia.com\/?p=4222"},"modified":"2017-06-12T00:25:59","modified_gmt":"2017-06-12T00:25:59","slug":"gyb-cle-episode-19-influences-target-market","status":"publish","type":"post","link":"https:\/\/newimagemedia.com\/blog\/gyb-cle-episode-19-influences-target-market\/","title":{"rendered":"GYB CLE Episode 19: Who Influences Your Target Market?"},"content":{"rendered":"<div class=\"video-shortcode\"><iframe title=\"Who Influences Your Target Market?  | Chris Brown | GYB CLE\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/fKCNhNn1TWA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h4>In this episode Chris Brown, owner of Marketing Resources and Results, marketing strategist, and online marketing specialist,<br \/>\nshares Who Influences Your Target Market? After the tip, we go backstage to learn about, SOB\u2019s for a cause Evaluate to Motivate, Amazing ATHENA women, and more!<\/h4>\n<p><strong>Transcript:<\/strong><\/p>\n<blockquote><p><em>I\u2019m Chris Brown, and my company is Marketing Resources and Results. I\u2019m going to talk about who influences your target market. Knowing who influences your target market really helps because when you do your marketing, you\u2019re actually marketing a step above your target market. That way, your money goes further, your budget is stronger, and you\u2019re not marketing to the end user. You\u2019re actually marketing to the referral person. Word of mouth is what a lot of companies count on. Why not market to the influencer, because that\u2019s who provides the recommendations. The Chambers of Commerce can influence particularly consumers because they\u2019re looking for a business that supplies what they need. When you\u2019re a member of a chamber, you can co-market with other chamber members, and that way you actually share customers so that if you have the same target market, they can be influenced by other chamber members referring your services, your products, so it\u2019s a real win\/win.<\/em><\/p>\n<p><em>Another example might be an association for the industry. Your potential customers probably belong to their industry\u2019s association, so you may want to check out that association and find out what problems that industry is facing, what challenges they\u2019re trying to overcome. Perhaps your product or service will help with that challenge. LinkedIn is also an influencer because that\u2019s the largest business social media out there. One reason I really like LinkedIn is that you can check out other companies and see what other people in your network have worked with that company or know other people within that company. It helps to give a referral. Even if you don\u2019t talk with that person, you can tell that they\u2019re connected.<\/em><\/p>\n<p><em>There\u2019s a lot of online influencers, but Google really owns that space now. Often people, they even talk about Google as a verb. \u201cLet\u2019s Google it.\u201d People will Google your company to find out what you\u2019ve done and how you\u2019ve served others, what services you provide. If they can\u2019t see your company come up in the results in Google, you might not really exist to them. You might lose credibility. It\u2019s very important to have all of your online media, electronic media, up to date, both from a quality and quantity standpoint.<\/em><\/p><\/blockquote>\n<hr \/>\n<p>Don&#8217;t miss anything from GYB CLE!<br \/>\nSubscribe now at <a class=\"yt-uix-servicelink \" href=\"http:\/\/gybcle.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-servicelink=\"CDQQ6TgYACITCLug9tbtttQCFVgMTgodplEGIij4HQ\" data-url=\"http:\/\/gybcle.com\" data-target-new-window=\"True\">http:\/\/gybcle.com<\/a><\/p>\n<p>About the Grow Your Business Cleveland video series:<br \/>\nGYB CLE is an original web video series featuring real CLE business experts sharing their own nuggets of tips, tricks, and approaches to succeeding in careers, becoming more profitable, and living better lives. Co-producing and appearing in the GYB CLE series are NEO Interns who get hands-on experience and earn much needed credentials that will provide an early boost in their careers. Videos will be distributed via multiple GYB CLE channels, contributors channels, and on-line audience sharing.<br \/>\n<a class=\"yt-uix-servicelink \" href=\"http:\/\/gybcle.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-servicelink=\"CDQQ6TgYACITCLug9tbtttQCFVgMTgodplEGIij4HQ\" data-url=\"http:\/\/gybcle.com\" data-target-new-window=\"True\">http:\/\/gybcle.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode Chris Brown, owner of Marketing Resources and Results, marketing strategist, and online marketing specialist, shares Who Influences  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":4223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,160],"tags":[],"class_list":["post-4222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-grow-your-business-cleveland-video-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GYB CLE Episode 19: Who Influences Your Target Market? 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