{"id":4246,"date":"2017-06-13T20:13:35","date_gmt":"2017-06-13T20:13:35","guid":{"rendered":"http:\/\/newimagemedia.com\/?p=4246"},"modified":"2017-07-26T20:33:40","modified_gmt":"2017-07-26T20:33:40","slug":"gyb-cle-episode-25-3-things-must-consider-designing-online-store","status":"publish","type":"post","link":"https:\/\/newimagemedia.com\/blog\/gyb-cle-episode-25-3-things-must-consider-designing-online-store\/","title":{"rendered":"GYB CLE Episode 25: 3 Things you Must Consider When Designing Your Online Store"},"content":{"rendered":"<div class=\"video-shortcode\"><iframe title=\"3 Things You Must Consider When Designing Your Online Store - Nicole Domanski - GYB CLE\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Yl0lZp5fNzU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h4>In this episode Nicole Domanski: Web designer, Consultant, and Yoga enthusiast shares 3 Things You Must Consider When Designing Your Online Store! After the tip, we go backstage and learn about Nicole\u2019s, Challenge by chance , Giving back through coding , Italian talents and more!<\/h4>\n<p><strong>Transcript:<\/strong><\/p>\n<blockquote><p><em>My name\u2019s Nicole Domanski. I\u2019m the COO of Envalo, and today I\u2019m going to talk about three things you must consider when designing your online store.<br \/>\n<\/em><\/p>\n<p><em>The first tip is know who your users are. Find out who are the people that are shopping on your online store. Don\u2019t focus so much on demographics. It\u2019s important to know how old they are, where they\u2019re from, what their gender is, their age, but also know why they\u2019re coming to your store. What are their goals? Do they have any frustrations? Are they shopping at work over lunch? Are they bored? Are they at the grocery store shopping on their phone with kids in their arm? All these things are important to know about your users because it will help us target different promotions at them and how we design and build your website.<br \/>\n<\/em><\/p>\n<p><em>The second tip is think about your product data. The first time when a manufacturer builds their online store, a lot of times they\u2019re moving away from a printed product catalog, so you\u2019re used to seeing products a certain way. They\u2019re always on paper. They\u2019re laid out individually. It\u2019s important to know your platform so that you can take advantage of it to display your products in the best way possible.<br \/>\n<\/em><\/p>\n<p><em>For example, let\u2019s say you sell t-shirts. A lot of platforms offer ways to display t-shirts where you can allow the users to pick different options. Instead of displaying one t-shirt that\u2019s white and small on one page and one t-shirt that\u2019s white and medium on another page, what you do is you combine it and you display one t-shirt where you allow the users to pick their size and their color and then add it to cart that way. A disadvantage of showing the same product on multiple pages is that it negatively affects your SEO because that\u2019s actually duplicate content.<br \/>\n<\/em><\/p>\n<p><em>The third tip is merchandise to your shoppers. Now that you know your users and your product\u2019s in a good place, you can use the platform to your advantage to target promotions at them, and also use different techniques to help them buy. For example, a lot of platforms come with related products and upsells and cross-sells. A related product is when you\u2019re on a product page and you\u2019re shopping for shoes. Related products are shoes that are similar. An upsell on a product page would be fancier shoes that may cost a little bit more. Cross-sells are always in the cart, or usually they are. Cross-sells would be helpful with shoes when \u2026 Let\u2019s say you add a pair of shoes into your cart, a cross-sell would be socks because that\u2019s usually something that you buy with shoes.<br \/>\n<\/em><\/p>\n<p><em>That\u2019s it. Using these three tips will help influence your online shoppers and increase your sales.<\/em><\/p><\/blockquote>\n<hr \/>\n<p>Don&#8217;t miss anything from GYB CLE!<br \/>\nSubscribe now at <a class=\"yt-uix-servicelink \" href=\"http:\/\/gybcle.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-servicelink=\"CDQQ6TgYACITCLug9tbtttQCFVgMTgodplEGIij4HQ\" data-url=\"http:\/\/gybcle.com\" data-target-new-window=\"True\">http:\/\/gybcle.com<\/a><\/p>\n<p>About the Grow Your Business Cleveland video series:<br \/>\nGYB CLE is an original web video series featuring real CLE business experts sharing their own nuggets of tips, tricks, and approaches to succeeding in careers, becoming more profitable, and living better lives. Co-producing and appearing in the GYB CLE series are NEO Interns who get hands-on experience and earn much needed credentials that will provide an early boost in their careers. Videos will be distributed via multiple GYB CLE channels, contributors channels, and on-line audience sharing.<br \/>\n<a class=\"yt-uix-servicelink \" href=\"http:\/\/gybcle.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-servicelink=\"CDQQ6TgYACITCLug9tbtttQCFVgMTgodplEGIij4HQ\" data-url=\"http:\/\/gybcle.com\" data-target-new-window=\"True\">http:\/\/gybcle.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode Nicole Domanski: Web designer, Consultant, and Yoga enthusiast shares 3 Things You Must Consider When Designing Your  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":4249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,160],"tags":[],"class_list":["post-4246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-grow-your-business-cleveland-video-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GYB CLE Episode 25: 3 Things you Must Consider When Designing Your Online Store - New Image Media Inc., Video Production Cleveland<\/title>\n<meta name=\"description\" content=\"In this episode Nicole Domanski: Web designer, Consultant, and Yoga enthusiast shares 3 Things You Must Consider When 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