{"id":4686,"date":"2017-09-12T15:33:55","date_gmt":"2017-09-12T15:33:55","guid":{"rendered":"http:\/\/newimagemedia.com\/?p=4686"},"modified":"2018-01-07T16:12:46","modified_gmt":"2018-01-07T16:12:46","slug":"gyb-cle-episode-36-why-less-is-more-in-your-communications","status":"publish","type":"post","link":"https:\/\/newimagemedia.com\/blog\/gyb-cle-episode-36-why-less-is-more-in-your-communications\/","title":{"rendered":"GYB CLE Episode 36: Why Less is More in Your Communications"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/4fwY-8GxKts?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>In this episode John Hornyak; Business owner, Producer, Meeting Coordinator shares Why Less is More in Your Communications!<\/h4>\n<h4>After the tip, we go backstage where John shares, His smiling dog, His approach to keeping the mind and body sharp, His favorite source for sales and marketing tips, and more.<\/h4>\n<p><strong>Transcript:<\/strong><\/p>\n<blockquote><p>My name is John Hornyak and the name of my company is X2 Media, and I\u2019m going to talk about why less is more in your communications. One of the things that\u2019s the most important these days with the bombardment of information, everybody is using their mobile phones, their tablets, their laptops, everywhere, 24\/7. You have to get your message across. You have more competition than you ever had before.<\/p>\n<p>It\u2019s imperative that you eliminate all the clutter in your presentations and get down to the basic facts of what\u2019s important for your customer, what your value statement is to your customer, to your prospect, or to your audience, and develop that value statement in a way, shape and form and present it in the shortest amount of time possible and whittle down what information is important and what information is not so important. Finally, my advice would be make it easy to see through the clutter.<\/p>\n<p>If you can remember, there was a commercial from Vidal Sassoon and one of their statements at the end of the commercial was, \u201cYou don\u2019t get a second chance to make a first impression.\u201d The same holds true in our business. You don\u2019t get a second chance to make a first impression. That is what I try to get across to our clients in terms of refining their message down to a point where they will be remembered.<\/p><\/blockquote>\n<hr \/>\n<p>Don&#8217;t miss anything from GYB CLE!<br \/>\nSubscribe now at <a class=\"yt-uix-servicelink \" href=\"http:\/\/gybcle.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-servicelink=\"CDQQ6TgYACITCLug9tbtttQCFVgMTgodplEGIij4HQ\" data-url=\"http:\/\/gybcle.com\" data-target-new-window=\"True\">http:\/\/gybcle.com<\/a><\/p>\n<p>About the Grow Your Business Cleveland video series:<br \/>\nGYB CLE is an original web video series featuring real CLE business experts sharing their own nuggets of tips, tricks, and approaches to succeeding in careers, becoming more profitable, and living better lives. Co-producing and appearing in the GYB CLE series are NEO Interns who get hands-on experience and earn much needed credentials that will provide an early boost in their careers. Videos will be distributed via multiple GYB CLE channels, contributors channels, and on-line audience sharing.<br \/>\n<a class=\"yt-uix-servicelink \" href=\"http:\/\/gybcle.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-servicelink=\"CDQQ6TgYACITCLug9tbtttQCFVgMTgodplEGIij4HQ\" data-url=\"http:\/\/gybcle.com\" data-target-new-window=\"True\">http:\/\/gybcle.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode John Hornyak; Business owner, Producer, Meeting Coordinator shares Why Less is More in Your Communications! After the  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":4689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,160],"tags":[],"class_list":["post-4686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-grow-your-business-cleveland-video-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GYB CLE Episode 36: Why Less is More in Your Communications - New Image Media Inc., Video Production Cleveland<\/title>\n<meta name=\"description\" content=\"IIn this episode John Hornyak; Business owner, Producer, Meeting Coordinator shares Why Less is More in Your Communications!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newimagemedia.com\/blog\/gyb-cle-episode-36-why-less-is-more-in-your-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GYB CLE Episode 36: Why Less is More in Your Communications - New Image Media Inc., Video Production Cleveland\" \/>\n<meta property=\"og:description\" content=\"IIn this episode John Hornyak; 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