{"id":7149,"date":"2026-04-29T18:45:08","date_gmt":"2026-04-29T18:45:08","guid":{"rendered":"https:\/\/newimagemedia.com\/?p=7149"},"modified":"2026-04-30T13:44:27","modified_gmt":"2026-04-30T13:44:27","slug":"real-stories-stronger-proof-5-ways-to-capture-better-testimonials","status":"publish","type":"post","link":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/","title":{"rendered":"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"649\" title=\"Testimonials-EmailHeader\" src=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1-1024x649.png\" alt class=\"img-responsive wp-image-7156\" srcset=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1-200x127.png 200w, https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1-400x253.png 400w, https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1-600x380.png 600w, https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1-800x507.png 800w, https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-1\"><h2 data-pm-slice=\"1 1 &#091;&#093;\">Trust Is Built Through Real Stories<\/h2>\n<p>People trust people. Before someone hires you, donates to you, or buys from you, they want proof that others had a good experience. That\u2019s where testimonials matter. But the best testimonials don\u2019t always come from asking a client to \u201csay something nice.\u201d They often come from creating the right opportunity to capture authentic feedback.<\/p>\n<p>Here are five ways organizations can gather stronger, more useful testimonials, and turn them into content that keeps working long after it\u2019s recorded.<\/p>\n<h3 data-pm-slice=\"1 1 &#091;&#093;\">1. Virtual Testimonial Interviews<\/h3>\n<p>Not every client or customer has time to schedule a formal video shoot or record something on their own. A simple remote conversation can remove a lot of that pressure.<\/p>\n<p>It can be a fast, low-lift way to capture honest feedback while making it easier on the person sharing their story. For many organizations, that can lead to more participation and more authentic responses.<\/p>\n<p>The bigger idea is this: testimonials do not have to be complicated to be valuable.<\/p>\n<p>With professional editing, a simple recording can become a powerful brand promotion, success story, or milestone piece. Sometimes the easier you make it for the speaker, the better the story you get.<\/p>\n<p>And once captured, those conversations can support video content, social clips, case studies, and other marketing assets.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:350px;--awb-max-height:425px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:121.43%;\" ><iframe title=\"Vimeo video player 1\" src=\"https:\/\/player.vimeo.com\/video\/1108151048?autoplay=0&amp;autopause=0\" width=\"350\" height=\"425\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"Vimeo video player 2\" src=\"https:\/\/player.vimeo.com\/video\/1157310721?autoplay=0&amp;autopause=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">2. Live Event Interviews<\/h3>\n<p>If you\u2019re already hosting an event, you already have built-in testimonial opportunities.<\/p>\n<p>Conferences, fundraisers, open houses, training sessions, and client appreciation events can all be ideal places to capture quick reactions while energy is high.<\/p>\n<p>Short on-camera comments from attendees often feel spontaneous and credible because they are. They can help prospects understand the value of your event through real participant voices, while also creating content you can use to promote future events, support sponsorship efforts, and reinforce your brand.<\/p>\n<p>It\u2019s also a smart way to get more value from event coverage by turning one shoot into both event content and authentic testimonial content. In many cases, these quick interviews can become just as valuable as the event footage itself.<\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:600px;--awb-max-height:350px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"Vimeo video player 3\" src=\"https:\/\/player.vimeo.com\/video\/1087105206?autoplay=0&amp;autopause=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">3. Multi-Testimonial Compilations<\/h3>\n<p>One testimonial can be useful. A collection of testimonials can become a content engine.<\/p>\n<p>Consider scheduling a dedicated testimonial day where multiple clients, partners, or stakeholders are interviewed.\u00a0From a production standpoint, this is a smart way to create months of promotional content from a single planned shoot.<\/p>\n<p>With the right planning, one shoot can be edited into multiple pieces organized around themes like results, client experience, challenges solved, or why people choose to work with you.\u00a0Instead of one testimonial video, you may come away with a library of content that supports brand promotion, sales, and ongoing marketing.<\/p>\n<p>Hearing recurring themes across multiple voices can strengthen credibility and help prospects build confidence. Sometimes the opportunity is not just capturing one great story. It&#8217;s capturing several and letting the patterns tell the story.<\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:600px;--awb-max-height:350px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"Vimeo video player 4\" src=\"https:\/\/player.vimeo.com\/video\/781839739?autoplay=0&amp;autopause=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">4. Strategic Interviews<\/h3>\n<p>Testimonials don\u2019t always have to come from customers.\u00a0Sometimes partners, collaborators, stakeholders, or internal teams can speak to the experience of working together. That can add another layer of credibility while broadening the kinds of stories you can tell.<\/p>\n<p>Think:<\/p>\n<ul>\n<li>Project partners talking about collaboration<\/li>\n<li>Vendors discussing long-term relationships<\/li>\n<li>Team members sharing client success outcomes<\/li>\n<li>Stakeholders reflecting on impact<\/li>\n<\/ul>\n<p>There\u2019s also value in remembering testimonials do not always have to be off the cuff. Thoughtful prep can help you get more out of company interviews while still keeping the message authentic.<\/p>\n<p>That may mean identifying the right employee to speak to the right topic, shaping interviews around themes, or making room for leadership perspectives that communicate transparency and trust.<\/p>\n<p>An honest, direct message from an owner or CEO can go a long way, especially when the goal is not just endorsement, but showing values, accountability, and credibility.<\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:600px;--awb-max-height:350px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"Vimeo video player 5\" src=\"https:\/\/player.vimeo.com\/video\/985193061?autoplay=0&amp;autopause=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">5. Transformation Stories<\/h3>\n<p>Testimonials don&#8217;t have to sound like praise to be persuasive. Some of the strongest stories are about change. Instead of asking people to say why you\u2019re great or why they like working with you, focus on what has evolved over time.<\/p>\n<p>That could include:<\/p>\n<ul>\n<li>Employee growth and career journeys<\/li>\n<li>Long-term or generational client relationships<\/li>\n<li>Brand history and milestone stories<\/li>\n<li>Before-and-after transformations<\/li>\n<li>Stories of impact over time<\/li>\n<\/ul>\n<p>These kinds of testimonials often feel richer because they reveal progress, trust, and lived experience. They can also lead to content organized around themes like legacy, culture, loyalty, innovation, or growth.\u00a0Because transformation stories tend to be more narrative-driven, they often have value beyond testimonial use, supporting brand storytelling, recruiting, fundraising, and promotional content.<\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:600px;--awb-max-height:350px;--awb-align-self:center;--awb-width:100%;--awb-margin-bottom:20px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"Vimeo video player 6\" src=\"https:\/\/player.vimeo.com\/video\/643959158?autoplay=0&amp;autopause=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><h2 data-pm-slice=\"1 1 &#091;&#093;\">Real Stories Have Long-Term Value<\/h2>\n<p>The common thread in all five approaches is this: strong testimonials are not just about gathering praise. They are about capturing proof in ways that feel authentic, useful, and believable.<\/p>\n<p>Whether it comes through a virtual interview, live event reactions, a multi-testimonial series, a thoughtful leadership message, or a transformation story, the goal is the same\u2014help people see the value of what you do through real voices and real experiences.<\/p>\n<p>When done well, testimonials can do far more than support a single campaign. They can build trust, reduce hesitation, strengthen credibility, and create content that supports marketing, sales, recruiting, fundraising, and brand storytelling over time.<\/p>\n<p>The opportunity is not just to collect a quote.\u00a0It\u2019s to turn real experiences into content that keeps working.<\/p>\n<h2>How New Image Media Can Help<\/h2>\n<p>You may already have the stories. The right production approach helps turn them into testimonial content people trust and content that keeps working across channels.<\/p>\n<p><strong>Ready to turn those ideas into polished testimonial videos? Let\u2019s talk.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":7156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,159],"tags":[],"class_list":["post-7149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-with-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials - New Image Media Inc., Video Production Cleveland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials - New Image Media Inc., Video Production Cleveland\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/\" \/>\n<meta property=\"og:site_name\" content=\"New Image Media Inc., Video Production Cleveland\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/newimagemedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T18:45:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T13:44:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt Barker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@newimagemedia_\" \/>\n<meta name=\"twitter:site\" content=\"@newimagemedia_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Barker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/\"},\"author\":{\"name\":\"Matt Barker\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#\\\/schema\\\/person\\\/ed020e78c02045cf17f988f1d5b4cf8a\"},\"headline\":\"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials\",\"datePublished\":\"2026-04-29T18:45:08+00:00\",\"dateModified\":\"2026-04-30T13:44:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/\"},\"wordCount\":2730,\"publisher\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Testimonials-EmailHeader-1.png\",\"articleSection\":[\"Blog\",\"Marketing With Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/\",\"name\":\"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials - New Image Media Inc., Video Production Cleveland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Testimonials-EmailHeader-1.png\",\"datePublished\":\"2026-04-29T18:45:08+00:00\",\"dateModified\":\"2026-04-30T13:44:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Testimonials-EmailHeader-1.png\",\"contentUrl\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Testimonials-EmailHeader-1.png\",\"width\":1200,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/blog\\\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newimagemedia.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#website\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/\",\"name\":\"New Image Media Video Production Cleveland\",\"description\":\"Video Production Cleveland Ohio \u2022 Video \u2022 Animation \u2022 Graphics \u2022 Photography\",\"publisher\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newimagemedia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#organization\",\"name\":\"New Image media\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/NIMLogo2014250.jpg\",\"contentUrl\":\"https:\\\/\\\/newimagemedia.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/NIMLogo2014250.jpg\",\"width\":250,\"height\":87,\"caption\":\"New Image media\"},\"image\":{\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/newimagemedia\\\/\",\"https:\\\/\\\/x.com\\\/newimagemedia_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/new-image-media\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/niminc\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newimagemedia.com\\\/#\\\/schema\\\/person\\\/ed020e78c02045cf17f988f1d5b4cf8a\",\"name\":\"Matt Barker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9e7989beebdb5209290b88f0e27c8cf073ed2f4c4a586f9b9cda9426cc3f8d8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9e7989beebdb5209290b88f0e27c8cf073ed2f4c4a586f9b9cda9426cc3f8d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9e7989beebdb5209290b88f0e27c8cf073ed2f4c4a586f9b9cda9426cc3f8d8?s=96&d=mm&r=g\",\"caption\":\"Matt Barker\"},\"url\":\"https:\\\/\\\/newimagemedia.com\\\/author\\\/mattnewimagemedia-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials - New Image Media Inc., Video Production Cleveland","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/","og_locale":"en_US","og_type":"article","og_title":"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials - New Image Media Inc., Video Production Cleveland","og_url":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/","og_site_name":"New Image Media Inc., Video Production Cleveland","article_publisher":"https:\/\/www.facebook.com\/newimagemedia\/","article_published_time":"2026-04-29T18:45:08+00:00","article_modified_time":"2026-04-30T13:44:27+00:00","og_image":[{"width":1200,"height":760,"url":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1.png","type":"image\/png"}],"author":"Matt Barker","twitter_card":"summary_large_image","twitter_creator":"@newimagemedia_","twitter_site":"@newimagemedia_","twitter_misc":{"Written by":"Matt Barker","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/#article","isPartOf":{"@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/"},"author":{"name":"Matt Barker","@id":"https:\/\/newimagemedia.com\/#\/schema\/person\/ed020e78c02045cf17f988f1d5b4cf8a"},"headline":"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials","datePublished":"2026-04-29T18:45:08+00:00","dateModified":"2026-04-30T13:44:27+00:00","mainEntityOfPage":{"@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/"},"wordCount":2730,"publisher":{"@id":"https:\/\/newimagemedia.com\/#organization"},"image":{"@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/#primaryimage"},"thumbnailUrl":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1.png","articleSection":["Blog","Marketing With Video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/","url":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/","name":"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials - New Image Media Inc., Video Production Cleveland","isPartOf":{"@id":"https:\/\/newimagemedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/#primaryimage"},"image":{"@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/#primaryimage"},"thumbnailUrl":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1.png","datePublished":"2026-04-29T18:45:08+00:00","dateModified":"2026-04-30T13:44:27+00:00","breadcrumb":{"@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/#primaryimage","url":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1.png","contentUrl":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2026\/04\/Testimonials-EmailHeader-1.png","width":1200,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/newimagemedia.com\/blog\/real-stories-stronger-proof-5-ways-to-capture-better-testimonials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newimagemedia.com\/"},{"@type":"ListItem","position":2,"name":"Real Stories, Stronger Proof: 5 Ways to Capture Better Testimonials"}]},{"@type":"WebSite","@id":"https:\/\/newimagemedia.com\/#website","url":"https:\/\/newimagemedia.com\/","name":"New Image Media Video Production Cleveland","description":"Video Production Cleveland Ohio \u2022 Video \u2022 Animation \u2022 Graphics \u2022 Photography","publisher":{"@id":"https:\/\/newimagemedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newimagemedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newimagemedia.com\/#organization","name":"New Image media","url":"https:\/\/newimagemedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newimagemedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2016\/07\/NIMLogo2014250.jpg","contentUrl":"https:\/\/newimagemedia.com\/wp-content\/uploads\/2016\/07\/NIMLogo2014250.jpg","width":250,"height":87,"caption":"New Image media"},"image":{"@id":"https:\/\/newimagemedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/newimagemedia\/","https:\/\/x.com\/newimagemedia_","https:\/\/www.linkedin.com\/company\/new-image-media\/","https:\/\/www.youtube.com\/user\/niminc"]},{"@type":"Person","@id":"https:\/\/newimagemedia.com\/#\/schema\/person\/ed020e78c02045cf17f988f1d5b4cf8a","name":"Matt Barker","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d9e7989beebdb5209290b88f0e27c8cf073ed2f4c4a586f9b9cda9426cc3f8d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d9e7989beebdb5209290b88f0e27c8cf073ed2f4c4a586f9b9cda9426cc3f8d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9e7989beebdb5209290b88f0e27c8cf073ed2f4c4a586f9b9cda9426cc3f8d8?s=96&d=mm&r=g","caption":"Matt Barker"},"url":"https:\/\/newimagemedia.com\/author\/mattnewimagemedia-com\/"}]}},"_links":{"self":[{"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/posts\/7149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/comments?post=7149"}],"version-history":[{"count":16,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/posts\/7149\/revisions"}],"predecessor-version":[{"id":7168,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/posts\/7149\/revisions\/7168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/media\/7156"}],"wp:attachment":[{"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/media?parent=7149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/categories?post=7149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newimagemedia.com\/wp-json\/wp\/v2\/tags?post=7149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}